Connecting Hispanic consumers across demographics and social platforms.

Social media-savvy and heritage-driven, today’s Hispanics bring cultural influences and social sharing into nearly all their shopping decisions. They plan their shopping trips, shop more often and spend more per trip than the general population. Plugged into blog, mobile and social networks, they are truly brand loyal.

Campaign Details

Target bi-cultural females to use Walmart’s oil change service and less-acculturated males to purchase product for a DIY service.

Campaign Goals

Quaker State needed to reinforce key brand values and increase penetration with the US Hispanic consumer outside of traditional media.

Total Media Value
YouTube Views
Instagram Engagements
of Hispanics use mobile devices for shopping
Source: BIA/Kelsey

Quaker State and Walmart, A Reliable (Oil) Change


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