Tag Archives: twitter

Why Influencers Love and Hate the New 280-Character Tweets

In the beginning of November, Twitter rolled out some new updates, including the ability for users to tweet up to 280 characters – double the previous 140 character limit.

This may seem trivial in the normal world, but in the world of social media and influencer marketing, it’s quite significant. SVP of Marketing and Content, Holly Pavlika, has some thoughts about the change, and how influencer marketing will be affected. Check out her article in AdWeek, below.


Twitter Is Not Dead Yet

Some avid social users may already see Twitter as a fossil: a relic of platforms past. While it may not hold the stature it did four years ago, there are still millions of social users utilizing the platform for sharing random thoughts, promoting content and much more. (Twitter reported its user base increased by 4% during Q4 of 2016 to 319 million average monthly active users.)

With this in mind, we asked our Social Promotions team and influencers in our Social Fabric community how they still utilize Twitter. Are there still benefits to using the platform for brands and influencers in 2017? Read on.

Twitter is a fast-paced avenue for brands to engage with followers.

“Optimized for the pace of social, Twitter is fast and flexible. Twitter’s format and search capacities promote connections driven by topical and contextual interests, from moments to hours. In comparison to other social channels, Twitter is the ideal medium to engage and influence social consumers, without limitation of existing connections, and with the advantage of perpetual, searchable discovery.”  – Terri Satterlee

What I love about Twitter is that it’s simple and quick. A snapshot from your favorite brands, celebs, friends and more. It’s so easy to keep up to date on news and happenings all over the world. From a brand perspective, it’s an effective way to reach a huge audience. Twitter is awesome for brand awareness, sharing a new product or getting the word out about a discount or sale. – Dawn Wells

Twitter is still a vital platform for redirecting traffic to other content sources.

“I do use it for promotion and see its value in that way. For instance, I may not get many replies or retweets, but I do get clicks.” – Ashley of Pichea Place

“It’s the backbone to what I do. And as far as directing readers, instrumental. But as a result of the API change? It’s so hard to socially prove. Which as a result has lead many to doubt its effectiveness. Quite frankly, I never heard so much about Twitter “failing” as when they stopped contributing social proof.” – Rachel of Roasted Beanz

“I have everything scripted to auto post to Twitter when I create a new blog post, post on Facebook or on Instagram.” – Lori of The Kitchen Whisperer

How do you still utilize Twitter? Tweet us @collectivebias to let us know your thoughts!

Just Admit It America, You’re Obsessed With #FoodPorn

This article by Holly Pavlika of Collective Bias, originally appeared on Media Post.

There is no doubt that we are a food-obsessed society. Our social media feeds are inundated with videos and recipes for delicious meals and decadent desserts. The trend is widespread throughout various social media platforms—Twitter just enlisted 17 celebrity chefs to create the “Twitter Food Council,” Facebook has over 1.4 million CrockPot Ladies on its site and “food hacks” are among the most popular content online today.

Yet, our survey of over 2,000 online users about their grocery and social media habits found something quite contradictory. When we asked about the posting of meals on social media, respondents said they were not likely to contribute to this online food frenzy:

41% of the respondents reported they weren’t likely to post their meals on social media

37.8% say they definitely wouldn’t.

Something seems fishy here, and I’m not talking about these healthy Pinterest recipes.

People might not be telling the truth

With over 98 million #foodporn posts on Instagram, a clear disconnect is drawn from our survey results and the nearly 62,000 #foodporn pics posted each day.There are close to 65 million posts using #instafood, 66 million posts using #sweet and over 32 million posts with #fresh. And that doesn’t even cover the top food hashtags of #homemade, #foodgasm, #foodie, #yummy and #instagood. Instagram’s 186 million posts about #food prove that it is a topic most users are willing to engage in.

So why would people hide the fact they are posting their meals on social media?

A likely answer could be that much of the food tagged #foodporn is unhealthy. Many of these #foodporn posts showcase high-calorie extravaganzas featuring high fat content and sugar overloads. And while most users are fine with the glamorized food pics dominating their timelines, others have started campaigns to counter the highly saturated (and salted) content. For example, Bolthouse Farms created a #URWHATYOUPOST campaign, which included influencer posts about the importance of fruits and veggies.

Healthy hashtags get more likes

A global study by the Qatar Computing Research Institute showed that #foodporn isn’t all unhealthy posts. Although users are most interested in sweets and fast food, there is high popularity in more healthful foods as well, such as sushi and salad. The study also revealed that when looking at posts labeled #foodporn, the rate of approval (“likes”) is higher for healthy foods than for unhealthy ones. This shows a trend of people self-policing and promoting a healthier lifestyle.

It’s important to associate your brand with the right hashtags

Hashtags are important for getting your content seen, but it’s even more important to develop the right hashtag strategy that fits with your brand. Observe what relevant hashtags your target audience is already engaged in and then create campaigns around the same ones to amplify them.

To truly stand out, however, think about the ownability of a hashtag over time. While you might want to insert your brand’s name into a popular hashtag, thousands of influencer campaigns at Collective Bias have revealed that the majority of campaigns do better when they use a relevant, unbranded hashtag. Start tracking campaigns with clever and unique hashtags that can represent your personal brand and highlight your target audience without feeling overly promotional.


In a food-obsessed society, it's no wonder that food has taken over social media in a big way. In fact, over 98 million posts on Instagram use the hashtag #foodporn. But is it all unhealthy? Holly Pavlika SVP of Marketing and Content for Collective Bias, breaks it down.

The Weekly Bias: Best Practices for Brands on Twitter

Written by Rachel Majors 

Take a break from thinking about Kanye for President in 2020 to catch up on your social media news. Let us know what you think in the comments!

Instagram Adds Photo Options

It’s the moment we’ve all been waiting for! Instagram updated their app to allow full-size landscape and portrait options for photos and video. A new format button allows you to change the size of your images and adjust the zoom to choose the perfect fit for your pictures. To learn more about the update, click here.

Facebook Passes Major Milestone

Mark Zuckerberg, CEO of Facebook, announced that one billion people used Facebook in one day. That’s 1 in 7 people on Earth. Zuckerberg stated in a Facebook post, “A more open and connected world is a better world,” referring to this milestone. The platform is establishing itself as a community to bring people together, and it seems to be working. To read the full Facebook post, click here.

You Could Have Your Own Assistant on Facebook

Facebook recently announced that the company is working on a personal assistant feature, named M, in Messenger. It’s still in the developing stages but the goal of the addition is to give users the ability to make reservations, buy gifts, arrange travel and more by just asking M. There are other apps with the same idea as M, so what makes it different? Money. Facebook has the resources to work on a feature like this and an audience that would use it. Read this article to learn more about M.  

Twitter Best Practices

Twitter has over 300 million users. It’s a powerful platform with several benefits for brands, but you have to know how to efficiently use it. Engaging with your audience through conversation, using relevant hashtags and building relationships are some of the most important things you can do for your brand on Twitter. To learn more best practices for Twitter, check out our infographic.


Want to learn more about the topics in The Weekly Bias? Listen to our podcast on iTunes http://cbi.as/ar17 or Stitcher http://cbi.as/bb5b

The Weekly Bias: Instagram Simplifies Advertising and Facebook Notes Make A Comeback

Written by Rachel Majors. 

There’s never a lack of social media news. Let us know what you think in the comments!

Facebook Notes Are Back In Action 

Facebook Notes are back. What are Facebook Notes you ask? The long form content option Facebook offered before a post could be 60,000 characters. You might remember it from people mass posting “25 Random Things You Didn’t Know About Me” in 2008. The social platform is bringing Notes back to keep up with the reestablished blogging trend. Facebook hopes that users, especially teenagers, will use Notes to post and read longer stories. This is a good sign that blogging is back with a vengeance (and profitable.)

Instagram Advertising For All

Instagram has kept a very exclusive advertising platform over the past few months. Brands wanting to participate in ads on Instagram had to negotiate with a special sales rep and pay a minimum of $200,000. The social platform recently opened up their ad buying options to the public. Almost anyone can purchase ads now with the new online buying tools offered by the platform. Instagram ads have been extremely successful since they started. Users have reacted positively to the visual format of ads while they scroll through their feed. Could that be because limited brands could buy ads on the social site? We’re interested to see how the new system works.

Now Showing: Tweets in Google Desktop Searches

If someone has posted a positive or negative Tweet about a brand, there’s a strong possibility that it will start showing up in a Google search. There have been rumors that Google is buying Twitter and this is the beginning of the arrangement. This addition to a Google search has the potential to influence consumer behavior. People trust other people’s reviews and a negative Tweet could turn a potential customer away. Learn more about the changes here.


Want to know more about topics featured in The Weekly Bias? Listen to our podcast on iTunes http://cbi.as/ar17 or Stitcher http://cbi.as/bb5b


Best Practices for Twitter

Download the PDF here

Twitter is the oft-neglected powerhouse of the top social-media networks. To be fair, it is difficult to stand out in the noise of Twitter. Even people and brands who post regularly can see their best content fly through newsfeeds too fast to achieve any meaningful engagement. Many brands, unfortunately, compare the engagement for their posts on Twitter to Facebook, and determine that Twitter is barely worth the time. However, viewing Twitter as simply another place to share a status update is missing some the network’s greatest benefits.

Be Conversational

While conversations unfold differently on Twitter than other places, people on here have a high expectation of brands being highly responsive. A number of free tools like Hootsuite make it easy to track mentions of your brand. When someone is talking about you, jump right in and talk with them. It’s tempting to simply address complaints with a note to call Customer Service, and reply with a “Thanks” to compliments, but there are many more ways to have deep conversations with customers. Be personal and ask questions back of your customers. Retweet them and show some love by letting people know how you appreciate them as customers. The loyalty you generate by actually engaging and caring about customers will be priceless.

Join #Conversations

Hashtag conversations are a fun way for people to carry on conversations around a specific topic. Whether you’re looking for hashtags or specific keywords, be sure to search Twitter for relevant conversational topics that you can be involved with. Tyson, for instance, may want to be ready to answer any questions about how long chicken is good in your refrigerator. Is it about their brand? No, but it’s a great way to talk to people about something relevant to the shopping experience for their products.  

Build Relationships

If someone follows you, follow them back. If you see someone talking about you or your products regularly, sharing links to your site, etc, talk to them, thank them, and get to know them. It may be odd to think of someone becoming “friends” with a brand Twitter handle, but it definitely can be done.
The content you share is secondary to these points, but be sure that it’s stuff that is interesting to your audience. As with Facebook, stick to the 80/20 rule: 80% of content should be useful or entertaining for your audience, and 20% should be promotional for your brand. Twitter is much more friendly toward over-sharing than other platforms, so don’t be afraid to tweet a lot.

Social Media Best Practices on Twitter

Infographic by Brandon Lyon

The Weekly Bias: Google gives up on Google+ and is looking at Twitter

Written by Rachel Majors

There’s never a dull moment in social news and we’re determined to keep you updated. Here’s what’s going on this week. Let us know what you think in the comments.

Facebook Is Adding Customer Service Options For Brands

Facebook continues to improve customer service options for brands. Users will now be able to send a message to businesses directly from ads that are in their News Feed. Page administrators will also have the ability to create a FAQ section to provide quick access to customer questions. To read more on the new changes click here.  

Jet.com’s “Smart Cart” Puts A Techy Twist On Online Shopping

Jet.com, a new online shopping site offering club prices to users, has potential to shake up the eCommerce world. The site allows users to place items in a “Smart Cart” that determines shipping costs based off of distribution site and whether or not multiple items can be shipped in one box. It will also make suggestions for other products that complement the products already in the cart. Users can choose to opt out of a return option to make the order cheaper. Jet.com has developed a pricing algorithm to provide deals to users. They’re currently taking losses on items and will only make a profit from the $50 membership fee. A seemingly difficult technology platform designed like financial trading systems is an interesting choice for an online retailer. Click here to read more.


It took Google four years and millions of dollars to accept that Google+ isn’t going to be a competitor to Facebook. The company has decided to step away from efforts of trying to revive the platform. This action has made spectators think that Google will buy Twitter. Twitter’s stock has been in trouble after the company’s CEO left, and Google still wants a social networking site with the ability to collect data. Twitter’s financial problems may be enough to put this purchase in perspective for Google. We’ll be watching to see how this turns out. To learn more on the possible change, click here.

Storytelling Could Be The Future Of Advertising

“Netflix subscribers consumed more than 10 billion hours of programming last quarter, all ad-free. This means there were 10 billion hours when marketers could not reach many of their most valuable customers”. 10 billion hours! Are consumers moving towards sites like Netflix and HBO Now to avoid programming interruptions from advertisements? It’s beginning to seem that way to marketers. According to this article by Skyword, there is a new creative shift coming to marketing. The consumer is craving stories from brands and in order to stay connected, brands will have to start creating stories consumers will accept when interrupting their programming. Sustainable storytelling could change the marketing landscape completely. For more on this topic, click here.


The Weekly Bias: Prime Shopping & Millennials

Written by Rachel Majors

The weather is hot and so is this week’s social media news! Let us know what you think in the comments.

Today Is A Prime Day to Shop On Amazon

Amazon Prime Day, a global shopping event, is taking place online today, July 15. Amazon is offering Prime members “more deals than Black Friday” to celebrate the site’s 20th birthday. The one day event will bring Prime shoppers Lightning Deals, seven Deals of the Day and free shipping as always. Members can also experience Prime Photos, an unlimited photo storage option, while participating in the #PrimeLiving Photo Contest to win a $10,000 Amazon Gift Card. There’s a lot happening on Amazon today! Not a member? Sign up for a 30-day free trial of Prime to get in on today’s deals.

Use Facebook Groups to Grow A Niche Community

Building a local niche community can sometimes be a daunting task to leaders. In-person networking takes time that a lot of people struggle to find. Facebook’s wide outreach abilities can help ease the trouble of finding group members. By searching for people who like other groups similar to your niche, you can find people who will benefit from your expertise and grow your community. Outreach templates, rewards and personal engagement are just a few tips offered in this article for building a successful niche community.

Can Shopper Marketers Reach Millennials?
Millennials make up “80 million shoppers with one trillion dollars in buying power…” according to this article. Brands are constantly looking for ways to reach the influential generation, but it’s difficult. Millennials seem to be all over the place when shopping. They’re not brand loyal yet, they crave money saving deals and can give or take when it comes to shopper marketing. One-third of Millennials are active on shopper media while almost the same amount are completely detached. Don’t give up hope, there are still opportunities to reach these shoppers through creative strategies, active targeting and using different media to reach the generation.

The Weekly Bias: Yet Another Stand-Alone Facebook App

Written by Rachel Majors

A news week where Donald Trump announces that he’s running for president with the line, “I’m really rich” can get pretty interesting. If you’re trying to ignore that news, we have the latest in social media for you. Let us know what you think in the comments below.

Pinterest adds new search features and verified accounts

Pinterest’s buyable pins took the lead in social media news a few weeks back and the company isn’t stopping there. They recently announced a new search feature for users along with verified accounts for public figures and celebrities. The search feature will allow users to view popular pins, trending topics and even misspell words without hindering the search results. Pinterest hopes these user friendly updates will encourage more interaction and engagement. [Source: Social Times]

Twitter introduces autoplay videos

Twitter is adding autoplay videos and changing video viewability standards for promoted Tweets. The videos will look and work like Instagram’s new update, automatically playing without sound as you scroll down the feed. Advertisers showed concern for how promoted Tweets with videoes would be counted and charged with the new autoplay feature. A view will only be chargeable when the video is 100 percent in-view on a device for at least three seconds. Consumers are showing to prefer videos in social media. We’ll be watching for how brands and users can benefit from this new feature. [Source: Twitter Blog]

Facebook releases new photo sharing app

Facebook recently added another app to its social empire. Users expressed frustration with the limited ability to privately share photos with Facebook friends. They wanted the ability to socially share a collection of pictures without showing the whole world. Facebook responded by making the new photo sharing app, Moments, for users to create private groups to share their photos with. The app can create a certain feeling of exclusivity with those who attended an event or activity while targeting a different audience than would normally see publicly shared photos on Facebook. [Source: Social Media Today]

Periscope and Meerkat: Is Live Streaming Boring?

Written by Sam Freeze

After bursting onto the scene in a frenzy at the 2015 SXSW, expectations for the live video streaming apps Meerkat and Periscope have since become more realistic. Hailed as the next big thing in social media apps, live video streaming offers a unique angle on real-time event screening as well as social interaction with constant conversation. While live streaming has existed for years with companies like Livestream and Ustream, Meerkat and Periscope brings live streaming to smartphone users (well, just the iOS crowd as of now) via easy-to-use mobile applications. The introduction of streaming social channels poses new and significant challenges for marketers and influencers alike. Still in their infancy, best practices for these apps do not yet exist.

To put it bluntly, live streaming is often boring. Accustomed to digestible, quick pictures and videos, social consumers watching streams on Periscope and Meerkat can find much of the content long and uninteresting, particularly if in streams with little context. Right now, a number of top Periscope and Meerkat influencers use everyday rides in a cab, shopping trips, and even shots of what’s in their fridge as opportunities to stream.

As the novelty for these apps wears off and usage scales, these everyday situations will not easily hold an audience’s attention. Ultimately, social media is about providing value to your followers, and live streaming just to be live streaming offers little to stick around for.

Where does live streaming fit in the social tool chest?

Successful marketing on any social channel requires using its unique capabilities to craft your message and connect with your followers. When deciding whether to incorporate live streaming into your social strategy mix, ask yourself: is there anything my followers would benefit from specifically using live streaming rather than “classic” social channels? Live streaming has many issues that makes marketers uncomfortable. In general, it’s messy and isn’t conducive to creating neatly polished, digestible content. Since it is live, mistakes can be made and not easily corrected. Also, the user base of both Meerkat and Periscope are not currently as large as other social channels. But what live streaming does offer is an opportunity to communicate directly with your audience truly in a real-time, conversational manner which could be beneficial for many brands.

What type of brands should live stream?

Because of its relative difficulty to do well and (currently) smaller user base, live streaming makes sense for some brands more than others. Many brands have already jumped into the world of mobile live streaming. ESPN regularly has their anchors live stream between commercial breaks just to answer viewer questions, and they even recently interviewed football players Rob Gronkowski and Odell Beckham Jr. exclusively on Periscope in the waiting room before the announcement of the Madden cover vote results. General Electric went behind the scenes of StarTalk Radio with Neil DeGrasse Tyson and Bill Nye. Behind-the-scenes glimpses at these well known brands work well to both humanize the brand and engage viewers in their products and identity.

Live streaming should not be limited solely to large brands. Any brand or influencer that believes their behind-the-scenes footage, events, or Q&A sessions would be interesting enough for followers to want to tune in can benefit from adding Periscope and Meerkat into their social mix. But many brands whose followers may not dedicate sufficient time would be better served focusing on channels where their content is easier for their audiences to consume.

What type of content should my brand live stream?

Simply stated, showcase your brand’s identity. If you’re a food blogger, try cooking one of your top recipes via live stream so your audience can follow along and ask questions. Take them on your shopping trips as well; show where you get your favorite ingredients. If you blog about beauty, take your audience through your morning routine. Cooking and instructional videos are nothing new, but live streaming allows you to engage with your audience and answer their questions as you go.

Which app should my brand be on?

It seems that Periscope is in a better position to win the long term battle of live streaming apps. Their purchase by Twitter gives them a significant advantage over Meerkat at least in the short run with both apps depending so heavily on Twitter integration. Periscope’s playback feature also gives brands the ability to keep content available for 24 hours for watching and sharing. As of now, Periscope seems to be the better bet, however it makes sense (and is far from heavy lifting) to have your brand on both apps.

How do I let my followers know when I’m live streaming?

Letting your followers know when you are streaming is important, particularly on Meerkat which has no playback feature. The integration of Twitter into both apps makes it easy to let your followers know when you’re planning to stream. Meerkat will automatically post to Twitter when you begin a stream and Periscope gives you this option, but be sure to let your followers know in advance through all your social channels.