Tag Archives: collective bias

Collective Bias Launches Full Suite of Measurement Solutions Proving Influencer Marketing ROI

Leader in Influencer Marketing Sets New Standards for Measurement

Bentonville, AR – July 27, 2017 Collective Bias, Inc., the leader in shopper-focused influencer marketing, and an Inmar company, today announced a first of its kind suite of measurement solutions that sets the standard for assessing influencer programs. Looking beyond simple sales or social engagement calculations, the Collective Bias solutions go deeper to offer a full funnel of measurement capabilities. Marketers, for the first time, can now report accurate metrics on a variety of categories, including the impact of promotions, in-store traffic, and incremental sales lift, when evaluating strategies and determining success.

“Our clients have seen the value of using influencer marketing for everything from content creation to engaging, building, and finding new audiences, but we continue to receive requests for a benchmark of the actual ROI of advertising spend,” said Bill Sussman, President, Collective Bias. “By offering a suite of proven solutions in a time where brands are questioning media spends, viewability, and requiring third party measurement and validation, all while pulling media dollars off the table, we are solving the ROI concerns and closing the loop between engagement and point of sale data.  We want our customers to feel confident that ad spends are being applied in an optimal fashion in a safe environment for brands.”

The solutions offered by Collective Bias are the first to tie the return on ad spend to influencer marketing across different methodologies, different categories, and different retailers. The offerings include:

  • Loyalty Card Study: pairs Nielsen Catalina Solutions (NCS) loyalty data with Collective Bias’ first-party audience data to determine lift
  • Retail Sales Lift: combines client-supplied POS data of test and control groups to uncover lift
  • Mobile Proximity: measures impact on in-store traffic through mobile geo-fencing

Each solution was previously validated by researching more than 12 influencer campaigns conducted over an 8 to 12-week period for national brands spanning five CPG categories: durables, consumer electronics, food & beverage, consumables, and beauty. Notable results included an office product brand’s 6.6x return on ad spend and more than $400,000 incremental sales lift during a promotional period, and a mobile phone brand’s 1.88x return on ad spend and 16% incremental sales lift during a promotional period.

“Brands across all industries are facing a shake-up in the ways they have traditionally implemented marketing strategies,” said Sussman. “Many of our clients, especially those CPG brands, are changing the way they interact with consumers, but have yet to prove the true success of these campaigns. With these measurement capabilities, eligible clients can go deeper on highlighting tangible results and we are looking forward to seeing the increased results.”

For more information on Collective Bias’ measurement solutions, please visit http://collectivebias.com/our-products/measurement-tools/

About Collective Bias and Inmar

At the forefront of influencer marketing and measurement, Collective Bias’ proprietary data and technology enables influencer selection and management, resulting in campaigns that drive true engagement and impact sales for leading brands across multiple verticals. Collective Bias was named one of Forbes’ “Most Promising Companies” three years in a row and listed in the “Inc. 5000.”  Social Fabric® is Collective Bias’ hand-selected community of over 9,000+ shopping-focused influencers with an aggregate multi-channel reach in excess of 80 million.

Collective Bias is a wholly-owned subsidiary of Inmar, Inc. Anyone who has redeemed a coupon, filled a prescription or returned a product, has touched Inmar. We apply technology and data science to improve outcomes for consumers and those who serve them. As a trusted intermediary for over 35 years, Inmar has unmatched access to billions of consumer and business transactions in real time. Our analytics, platforms and services enable engagement with shoppers and patients, and optimize results. Together Collective Bias and Inmar are set to measure influencer marketing’s impact along the entire purchase funnel.

For more information, please visit Collectivebias.com or find us on Facebook or Twitter.

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GiveCamp NWA to Build Local Nonprofits a Website During Annual Event

10 nonprofits and 50 volunteers confirmed for 2016 event organized by Collective Bias and Startup Junkie Consulting

BENTONVILLE, Ark., April 6, 2016 – Collective Bias, a leader in shopper-focused influencer marketing, along with Startup Junkie Consulting, today announced a partnership to host the 4th Annual GiveCamp NWA (Northwest Arkansas), a weekend-long event where technology professionals from designers, developers, marketers and web strategists donate their time to provide web solutions for nonprofit organizations in the region. The annual event will be held at the Collective Bias headquarter office in Rogers, Arkansas from Friday, April 15 to Sunday, April 17, 2016.

“GiveCamp NWA is an invaluable volunteer program that supports our area’s growing tech scene,” said Chris Whittle, GiveCamp NWA Co-organizer and Sr. Developer at Collective Bias. “An engaging, easy-to-navigate website is important for all businesses, but can be difficult for nonprofits to execute due to lack of resources and cost.  We’re proud to create highly-manageable, mobile-friendly sites for local nonprofits that are doing so much for the community.”

Currently, there are around 50 confirmed volunteers coming from the region’s largest employers, including Walmart, Tyson and JB Hunt, as well as from some of the region’s startup and tech companies like Atlas, Collective Bias, RevUnit, and Rockfish. Volunteers spend a total of 30 hours over the course of the weekend learning the nonprofit’s needs and goals, creating a strategy and either rebuilding a current website or building a brand new website for the nonprofit.

“Before GiveCamp NWA last year, Camp Alliance did not have an online store for Camp Alliance gear or a crowdfunding platform,” said Jody Bergstrom, Camp Alliance Executive Director. “With the help of GiveCamp the launch has been a major success. The new tools on our website have raised over $2,000 in Purple Up! for Military Kids gear and over $3,000 on the crowdfunding Adopt a Unit platform.”

The 10 nonprofits selected for this year’s GiveCamp include: Camp Alliance, Inc., EPIC Compassionaries, Equestrian Bridges, EvolveU, Latin Art Organization of Arkansas, Northwest Arkansas Veterans Coalition, Northwest Arkansas Women’s Shelter, Rockin’ Baker Academy, Sanctuary, Inc., and Terra Studios.

“This event would not be possible without the generous support of our community,” said Phyl Amerine, GiveCamp NWA Co-organizer and Startup Junkie consultant.

Sponsors for the event include: Atlas Technology Group, Braum’s, Code Magazine, Dr. Pepper Snapple Group, First Security Bank, GDH Consulting, General Mills, Hostinista, Mojito’s Rogers, Porterfield and Associates, TEK Systems, Tyson, and Walmart.

For more information on volunteering and sponsoring, visit http://www.givecampnwa.org/ 

About Startup Junkie Consulting
Startup Junkie Consulting is a globally proven social venture that helps entrepreneurs build ventures at no cost to them, and helps build venture communities around the world. We specialize in supporting small businesses and startups innovating around and within retail, consumer packaged goods, supply chain (transportation and logistics), food, and data analytics. However, we do provide in depth support, consulting, and assistance to new ventures and small businesses from all industry verticals.


Media Contacts:
Mailena Urso
Collective Bias

Sydney Fiorentino
SHIFT Communications



Influencer Marketing Update: Non-Celebrity Influencers 10 Times More Likely to Drive In-Store Purchases

Results of a Nationwide Survey Reveal Millennials Prefer “Peer” Endorsements to those of Celebrities

BENTONVILLE, Ark., March 29, 2016 Collective Bias, a leader in shopper-focused influencer marketing, today published results of a large-scale national survey investigating how U.S. consumers’ online behaviors impact in-store purchase decisions. The survey, fielded to nearly 14,000 adults in early March, found that 30 percent of consumers are more likely to purchase a product endorsed by a non-celebrity blogger than a celebrity. Of that number, 70 percent of 18 to 34 year-olds had the highest preference for “peer” endorsement.

Only three percent of consumers would consider buying a product in-store if it was endorsed by a celebrity, but celebrity testimonials were just one of the traditional advertising vehicles to rank low among respondents. Those surveyed cited TV (7.4 percent), print (4.7 percent) and digital (4.5 percent) advertisements as the least influential forms of communication when shopping for products in-store. The results point to a growing ineffectiveness of traditional advertising and the need for brands to embrace alternative forms of marketing to drive sales.Only 3% of consumers would consider buying a product in-store if it was endorsed by a celebrity. Click To Tweet

The recent Collective Bias survey also investigated other trends in digital and social behaviors and in-store shopping. Highlights include:

     •  Consumers are consulting blogs and social media on their mobile devices prior to shopping. Nearly 60 percent of survey respondents have taken a blog review or social media post viewed on a smartphone or tablet into consideration while shopping in-store.  

     •  Men are 2x more influenced by blog reviews than women. One in five men (18.3 percent) have had blog reviews influence in-store purchases, compared to only one in 10 women (9.2 percent) who have done the same. 

     •  Men and women differ in which product categories they research online. U.S. male consumers (34.4 percent) have purchased consumer electronics in-store about twice as often as women (15.4 percent) as a result of reading a blog review or social media post.

     •  Twitter is not used first or most often by consumers researching products online. Only two percent of respondents checked Twitter first when researching products, and less than 2 percent said Twitter had the most influence on their decision to complete an in-store purchase.

     •  But, Facebook and YouTube are the most persuasive channels. About 19 percent of consumers Find Facebook to influence their purchasing decision most, with YouTube coming in second at nearly 18 percent. YouTube is especially popular with men (22.8 percent) compared to women (13.9 percent).

60% of respondents have taken blog or social media posts into consideration while shopping. Click To Tweet“With little data available on the current state of influencer marketing, the findings of this report strongly indicate that consumers are less engaged with advertisements and seemingly disingenuous celebrity endorsements,” said Bill Sussman, CEO of Collective Bias. “As ad blocking continues to grow, it only further threatens the effectiveness of traditional ad techniques to deliver ROI, meaning brand marketers will need to turn to more effective alternatives such as influencer content.”

For more information about Collective Bias, visit www.collectivebias.com.

About Collective Bias

Collective Bias’ innovative Shopper Social Media™ platform connects authentic, real-life influencer content with key audiences to impact results at a particular retailer. At the forefront of influencer marketing and measurement, Collective Bias’ proprietary data and technology enables influencer selection and management, resulting in campaigns that drive true engagement and impact sales for leading brands across multiple verticals. Collective Bias was named one of Forbes’ “Most Promising Companies” three years in a row and listed in the “Inc. 5000.” Founded in 2009, the company and has offices in New York, Chicago, San Francisco, Cincinnati, Minneapolis and Bentonville.

Social Fabric® is Collective Bias’ hand-selected community of over 5,000 shopping-focused influencers with an aggregate multi-channel reach in excess of 120 million. For more information, please visit Collectivebias.com or find us on Facebook and Twitter.

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Media Contacts:

Mailena Urso

Collective Bias



Sydney Fiorentino

SHIFT Communications




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Why Influencers Need a Boost from Paid Media

Written by Stacy Barr

Have you ever paid a social media network to “boost” your posts? How about using a program such as Google Adwords? This type of media is known as paid media and if you have been thinking it is only for “bigger” bloggers and companies, you have been mistaken. Even the smallest influencer can benefit from paid media boosts.

As a smaller influencer, you might find that programs like Facebook’s “Boost” or “Promote” feature gives your posts the reach they need to be seen. With enough testing, you can use those paid spots to figure out exactly what type of content your readers want to see, how they respond to other types of content and can even use it to make an extra buck or two. For a smaller influencer who is just getting started, this type of data can be extremely valuable.

For larger influencers who may already have a loyal following, paid media can still pay off for you in huge ways. We are all aware that even on the most open of social media sites, businesses are still only able to reach a portion of their fans or followers. Using paid media can not only help you reach the rest of those people, but can also help you reach new followers. This can be invaluable when it comes to growing your business.

Knowing which posts or sites to use a paid media boost on comes with time and with experience. For some, it will be a killer recipe that has started to go viral on its own. For others, it will be an affiliate offer, an opinionated blog post or even sponsored blog content. The kind of content that you consider boosting will vary from blogger to blogger and company to company.

You might find yourself asking just why you should pay to have your ads seen. Money is tight for most people these days and I can understand the feeling of wanting to know you’re going to get a return on your investment. Let’s look at one of my own ad boosts:     

>> Affiliate offer “A” earns me $100.00 without a boost.

>> I spend $500.00 on Facebook ads to boost the post.

>> Affiliate offer “A” ends the month with $1500 in earnings.

While I spent $500 on the ad, I also made $1500 total on it. That is a $1,000 profit and a 200% return on my investment. If I had not used paid media, I would have likely only earned a bit over the $100 that it initially earned. Instead, I took a chance and was very successful with it.
Paid media shouldn’t scare you. Instead of looking at it as a chance to lose money, view it from an entirely different point of view. It is a chance to reconnect with your followers, to reach new ones and to boost your earnings in some way shape or form. Every influencer that is looking to grow should be using it and the ones who already do, will stand out from the pack because of its benefits.


About the Author: Stacy Barr is the face and brain behind the frugal living and personal finance blog, Six Dollar Family. She lives in East Texas with her husband, daughter, 2 cats, and 2 rescued pups that are almost as tall as she is. Stacy loves helping others save and build a better life for themselves as she has done for herself. In her off time, she can frequently be found in front the television making fun of “B” class movies with her hubby, belting out bad karaoke with her daughter, and of course, saving every dime that she possibly can.

Find more personal finance tips, tasty recipes and or to learn more about Stacy, visit her at www.sixdollarfamily.com

The Weekly Bias: MasterCard Selfies & Facebook Authorship

While the US Women’s National Team has stolen the headlines after claiming another World Cup Title, there’s been a lot of great social media news recently. Let us know what your thoughts on these articles in the comments section below!

MasterCard’s Gonna Let You Pay With Your Face

MasterCard is looking to take advantage of Millennials’ obsession with selfies by enhancing its security system with facial recognition identification. By utilizing the front facing camera on a mobile device, MasterCard will allow customers to literally pay with their face. By utilizing an app on their mobile device, customers can verify their identity with their face or their fingerprint to complete in-store, online or mobile purchases with their MasterCard credit card. Rather than just signing a receipt, handing over an ID, or having to memorize a password that could get stolen, users simply look at the camera, blink when prompted to pay—to ensure it’s a real person and not a picture—and their ID is verified and the payment is made. It’s simple, easy, and safe. The company is currently testing it with 500 cardholders but will eventually roll out this feature publicly.

Facebook Adds Authorship. Bloggers Take Note!

Authorship meta-tags are coming to Facebook, the company announced recently. Similar to the now obsolete Google Authorship feature, meta-tags can now be added to any piece of content that will help provide a linked author name in all shares of that article on Facebook, hopefully leading to more engagement with that author’s personal or brand page as well as their other work. This will be hugely impactful for all content creators, writers, and bloggers, who will be able to ensure their name and brand can easily be linked back to as their content spreads across the Facebook network. For complete directions on how to enable Facebook Authorship on your website or blog, check out the link or check out Facebook’s blog post about the feature here.

What You Need to Know About Google’s Recent ‘Phantom’ Update

Back in April, Google released an update to its Mobile-Friendly algorithm—known as “Mobilegeddon’”—to help improve mobile SEO. However, since then, many people have noticed further changes to mobile search rankings. This is because of an unannounced change that has since been dubbed as the “Phantom Update” because of Google’s lack of advanced notice. The company did not admit the to the change at first, but was eventually pressured into confirming the update. The Phantom Update instituted further quality assurances to guarantee search rankings showed websites with the highest quality content and the best information possible. Google is constantly making tweaks to its algorithm, so there is no need to panic as long as you are already following SEO best practices, continuing to create high quality content and your organic search traffic should not be affected.

Collective Bias Turns Six!

Today Collective Bias is celebrating our 6 year anniversary!

What began as a small idea with a few employees has grown to over 100+ employees and an almost 4,000 person community of influencers. Without the support of our excellent team it would never have been this big. We are also grateful to our clients and customers who trust us to help them deliver better shopper marketing solutions to support their brands. Their demands, challenges and feedback have pushed us to continue to improve vigorously and attract the attention of  top brands and retailers. Lastly, none of our success would be possible without the support and creativity from our network of bloggers, Social Fabric. Without Social Fabric, Collective Bias would not be able to survive. We can’t wait to see what the next six years have in store for us.

Check out this SlideShare as a special recap touching on some of our greatest landmarks and achievements.

Amy Callahan
Co-Founder & CCO

Generating Publicity for Your Blog Is Easier than You Might Expect

Written by Dan Anderson 

“Without promotion, something terrible happens…nothing!” –P.T. Barnum

How do you promote your blog? If Facebook ads are your only idea of promotion, it is time to consider a few public relations basics to generate publicity for your work. It takes time and determination to be your own publicist, but there is a world of opportunity just waiting to be discovered.

What are you an expert on?

Television stations, newspapers and magazines frequently include quotes from people who are knowledgeable about a specific topic. Think about the topics that you are passionate about and write about most often and then look for media outlets that cover the same topics. For example, local news stations frequently include short cooking demonstrations. If you often write about cooking, pitch a seasonal recipe to a producer of the show. Including a link to a YouTube video is a great way to show your on-camera personality and your ability to keep things brief enough for a short news segment.

Team up with local journalists and editors

If you frequently write about local events, get in touch with the journalists at your local paper. You can often find email addresses on the newspaper’s website or simply reach out over Twitter. Journalists are often looking for people to quote in their articles. If you are knowledgeable about local family activities, it is highly likely that the journalist will reach out when they are writing about a new show or event in your community. Better yet, pitch a story to the editor. A simple roundup of the top local activities for Mother’s Day would be a timely hook for a contributed article and a way to introduce yourself to new readers.

Look into HARO (Help A Reporter Out)

If you just want opportunities to be quoted in articles, Help a Reporter Out (HARO) is a simple way to get connected with journalists. The daily newsletter lists topics and stories where a reporter is looking for someone with expertise. You will be surprised at some of the topics where your personal experience could be a fit. Every time that you and your blog name appears in print, it is an opportunity to connect with new readers and further establishes you as an expert on a particular topic.

Be aware of local events

If you ever watch a press event for a new product launch, you will frequently see customers used during the press event as proof that people love the new product. In a similar way, you can make yourself available as a reference when the companies you love have a new product. Is your local zoo planning to open a new tiger exhibit? Reach out to the zoo’s publicist ahead of time and let them know that your family loves to visit and that you would be willing to be quoted. Journalists writing about the new exhibit will be looking for families to quote and your relationship with the zoo’s publicist could open a few doors. This same concept could be applied to new movie releases, restaurant openings, or other local events. Get connected with the publicists with the companies you admire. It is an opportunity to boost your exposure and eventually gain more awareness for your site and expertise on the topic.

Make your pitches based around themes or holidays

When looking for opportunities to be your own publicist, think about the story you want to tell and make it timely. Pitching a segment on Cinco de Mayo recipes will gain more interest with your local news station than if you simply pitched “quick and easy dinner ideas.” If you write about health and fitness, reach out to your local media around the end of the year when New Year resolutions are on everyone’s minds. If you focus on crafts, holidays are a great time to showcase some of your Pinterest favorites.

Public relations work can generate awareness and drive traffic to your blog if you are willing to put in the effort. Instead of a financial cost, generating publicity often costs time and energy. You will need to contact multiple reporters before connecting with one who wants to quote you in a story. You will need to pitch a cooking segment several times before you are given a chance. But if you are willing to apply some elbow grease, you can make something magical happen.

About the Author: Dan Anderson is a proud father and self-proclaimed king of dad jokes. Dan began writing Dad Logic in 2009 as a way to share his family’s adventures and to connect with other parents. In his day job, Dan is a marketing manager in the software industry. Watch for his upcoming book, “101 Ways to Win a Coin Toss.” You can find him on Twitter at @dadlogic.

You Get Social. But Does Your C-Suite? [Ebook Download]

Social media is one of the most ubiquitous mediums available, yet the positive impact it can bring to businesses and their marketing strategies is still severely overlooked. Company executives typically speak their own language and may fail to see the value in investing time and money with social media. Bill Sussman, CEO of Collective Bias, and Scott Monty, EVP of Strategy at SHIFT Communications, have set out to clarify some of the mystery around social media for corporate executives in their new ebook, You Get Social. But Does Your C-Suite?

We are in a post-advertising world. Learn how to navigate it by:

  •  Using the power of people to help your brand at scale
  •  Putting content in the context of a story to reach consumers
  •  Grasping the difference between fans, advocates and influencers
  •  Taking advantage of mobile and geolocation
  •  And most importantly, making it relevant for your C-Suite!

To download this free ebook, please fill out the form below.

[email-download download_id=”11466″ contact_form_id=”11465″]


Social Media is Redefining Loyalty [Whitepaper]

Brand loyalty has dropped for the third year in a row, as reported in a study by Deloitte. Loyalty is what brands strive for – customers who continue to buy your brand again and again. So why is this type of loyalty slipping and how can brands retrieve what they once had?

Consumers are busy. They buy into brands that can save time and money, make their life easier and entertain them. Social is the perfect platform for showing how brands can bring value to these time-starved consumers. Great content will educate consumers on brands and bring it to their mind when it comes time to make a purchase.

Check out our latest whitepaper, “Social Media is Redefining Loyalty” to gain insights into how harnessing technology and social media can make consumers consistently gravitate to brands.

Fill out the form below to download the whitepaper. 

[email-download download_id=”11268″ contact_form_id=”10781″]

Twitter Parties: Behind-the-Scenes

Twitter Parties are a really fun way to have a conversation online and win cool prizes. There are a lot of companies and online influencers that run these parties in a lot of different ways.  At Collective Bias, we consider our SoFabChats party participants a part of our social community and strive to provide both a fun and fair environment for everyone.

Collective Bias is the leader in fun and informational Twitter parties on behalf of our brand partners. We see hundreds of people at each Twitter Party, and inevitably, the question comes up of how we choose winners, and just how fair the process is. Below, you’ll find each step we go through in determining winners. While we have hosts and staff that are leading the parties, they are actually not able to choose winners, or play favorites.

  1. RSVP: To be eligible, winners must RSVP for each party at SoFabChats.com.
  2. FOLLOW: Follow the party brand sponsors and party hosts on Twitter. Find the list of who to follow when you view details for each party. This list is also shared at the beginning of each party.
  3. DISCLOSE: SoFabChats Twitter parties are FTC compliant and we ask our guests to disclose as well. Please send at least one tweet with the hashtag #sweeps during the party to identify you are participating for a chance to win a prize.
  4. TWEET: You must tweet with our hashtag during the hour of the party. Winners are drawn throughout the party – so get in early and participate to have more chances to win.

PLEASE NOTE: The guidelines listed above represent the rules of eligibility for most of our Twitter parties. Guests should view the rules listed for each party they attend as the rules may vary, and sometimes do, from event to event.

Our SoFabChats website scans the users who qualify and chooses a random qualifier for each prize announcement. There is no human input. No judgment calls. It’s automated, random and all done behind the scenes.

The winner is announced in the Party and must reply via tweet with the party hashtag within five minutes of the announcement to claim their prize. The prize announcement tweet identifies to whom the winner should reply.

Our rules clearly state one winner per household. If two winners of the same household are randomly drawn, the second winner’s eligibility will be forfeited and communicated via DM.  An alternate winner would be randomly selected to receive the forfeited prize, so long as the party is still in progress at time of discovery.

Interested in trying out a Twitter Party for the first time, learning something new, and maybe winning a prize? Check out SoFabChats.com to see upcoming parties and register!