Cool weather, warm drinks, and family gatherings can only mean one thing: the holiday season is upon us. With the vast majority of consumer spending taking place during the holidays, it is the most important time for marketers to reach their audience. But how can they best understand what their consumers want? With data.
But what exactly are shoppers looking for?
Utilizing first-party purchase data, overlaid with social trends, listening and search behavior the prescriptiveIQ analytics platform provides a comprehensive blend of insights that show shoppers are looking for more than just a deal or a discount this holiday season. Learn how we turn insights into action here!