Spike Your Holiday Marketing Plan With Data

November 7, 2018

Holly Pavlika

SVP, Marketing & Content at Collective Bias
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Cool weather, warm drinks, and family gatherings can only mean one thing: the holiday season is upon us. With the vast majority of consumer spending taking place during the holidays, it is the most important time for marketers to reach their audience. But how can they best understand what their consumers want? With data.

But what exactly are shoppers looking for?

Utilizing first-party purchase data, overlaid with social trends, listening and search behavior the prescriptiveIQ analytics platform provides a comprehensive blend of insights that show shoppers are looking for more than just a deal or a discount this holiday season. Learn how we turn insights into action here!

 

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Holly Pavlika

SVP, Marketing & Content at Collective Bias

Holly oversees marketing and PR. Holly, also a blogger, founded MOMentumNation while serving as the Executive Creative Director and Managing Director at Big Fuel, a pure play social media agency. She is an award-winning creative marketing industry veteran who was recognized in 2012 by Klout as the “most influential agency person” and uses her voice for social good with 10X10 Educate Girls, Every Mother Counts, Global Poverty Project and the UN Foundation Shot@Life campaign.