‘Unfun’ Products and Effective Influencer Marketing: It’s All About the Delivery

August 23, 2018

Holly Pavlika

SVP, Marketing & Content at Collective Bias
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What do we do when we want to run an influencer campaign with products that are… unfun? As consumers, we usually associate influencer amplification around fashion items, tasty and inviting food products that can help create beautiful recipes, and generally visual and aesthetic products – but what about cleaning brands, automotive products, and menstrual cups?

SVP of Marketing Holly Pavlika shares her two-cents on how and why these types of campaigns work with influencer marketing, and brings us back to the core of what influencer marketing is all about – people we trust sharing their expertise about how to make your life easier and better. Take a look here.

 

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Holly Pavlika

SVP, Marketing & Content at Collective Bias

Holly oversees marketing and PR. Holly, also a blogger, founded MOMentumNation while serving as the Executive Creative Director and Managing Director at Big Fuel, a pure play social media agency. She is an award-winning creative marketing industry veteran who was recognized in 2012 by Klout as the “most influential agency person” and uses her voice for social good with 10X10 Educate Girls, Every Mother Counts, Global Poverty Project and the UN Foundation Shot@Life campaign.