As most marketing practices are, influencer marketing is always ebbing and flowing. It does not adhere to the same rules as it used to – after all, influencer marketing hit the scene more than 10 years ago. Think about everything that has changed in the world of social, marketing, our knowledge of shopper behavior, and technology since then. So, how does influencer marketing evolve with emerging social and technological developments? It’s integral in this industry to keep your practices and processes malleable and flexible, in order to keep up-to-date on latest developments.
In this piece in MarTech Advisor, SVP of Marketing Holly Pavlika walks us through 2018’s tips and checklist items on how to stay relevant and get the most out of your influencer campaigns. Take a look HERE.