A History of Firsts in Influencer Marketing

Jackson Fitzgibbon

History of Firsts Influencer Marketing
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We’re proud to say that Collective Bias was the first to launch in the managed service influencer marketing space almost nine years ago. To celebrate we decided to take a look back at our history and accomplishments as a company in our newest infographic.

A few quick highlights include:

May 2009: First in the influencer space, Collective Bias ran its inaugural influencer campaign with Colgate–Palmolive later that year.

February 2010: First IM company to win ADDY. Honored to win such a prestigious award in the advertising industry, Collective Bias would win yet another six ADDYs in the next year.

September 2015: First to offer paid media amplification of influencer content. With social platforms shifting towards a pay-to-play model, Collective Bias is the first to offer clients content amplification.

April 2017: First to incorporate shoppable content into influencer blog posts. Inmar’s newest acquisition, with roots in shopper marketing, offers a more streamlined path-to-purchase with shoppable blog content.

February 2018: First to utilize first-party shopper data to prescribe better content. Collective Bias releases prescriptiveIQ™, a data and technology stack, utilizing first-party data to prescribe more effective content.

History Firsts Influencer Marketing

For more Collective Bias infographics, click here

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