Collective Bias Named as Contributing Agency in Effie Award Wins

March 15, 2018

Allison Kopp

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We are proud to announce our involvement with two Effie Award wins with Kimberly-Clark and The Kellogg Company. A symbol of effectiveness in marketing communications, these awards spotlight bright marketing ideas that work and drive marketing success.

In these campaigns, select influencers created unique and engaging content surrounding Sam’s Club Family Caregiving Program while highlighting Depend and Poise products as well as supporting the Eggo Waffle Bar initiative with Kellogg’s. Please see the category wins below, along with some examples of the outstanding content produced for this campaign.

Family Caregiving Club, Depend / Kimberly-Clark
Omni-Channel Shopper Experience
Gold: Kimberly-Clark, KC ShopperConnect and Geometry Global for Depend’s “Family Caregiving Club” with Collective Bias, Triad Retail Media, BrandShare, and Digimarc

Single-Retailer Program: Other
Silver: Kimberly-Clark, KC ShopperConnect and Geometry Global for Depend’s “Family Caregiving Club” with Collective Bias, Triad Retail Media, BrandShare, and Digimarc

Elderly Gift Basket – My Caregiving Story by thetrophywifestyle.com

Free Caregiving Printables from guideforthemoms.com

Eggo Waffle Bar Food Truck, Eggo / The Kellogg Company

Single-Retailer Program: Mass Merchants
Silver:  The Kellogg Company and The Integer Group for Eggo’s “Eggo Waffle Bar Food Truck” with Hollywood’s Productions and Collective Bias

 Sleepover Waffle Bar Idea by frogprincepaperie.com 

Waffle Bar Tailgating Party from ourpotluckfamily.com

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