Influencer video content removes a barrier between the consumer and the brand, creating a platform for authentic relationship-building and fortifying a sense of trust. As we move into 2018, influencer video content will become more prevalent, which means brands and marketers need to understand how to leverage this content.
According to the Visual Networking Index by Cision, video content will make up 82 percent of internet traffic by 2021. Social networks like Facebook and Instagram place a premium on video content, launching new tools to help make it easier for users to create and distribute video content on those channels.
Moreover, marketers are planning to increase their investment in video content, with 67 percent of marketers investing in Facebook video ads this year.
Holly Pavlika, SVP of Marketing and Content at Collective Bias, contributed an article to Chief Marketer in which she outlined three important questions to consider when incorporating video content into your brand’s influencer marketing plan:
The responses to these questions, in addition to understanding your target audience and incorporating social listening, will help brands get on the right path to leveraging video content. To dig deeper into influencer video content, read the full article on Chief Marketer HERE.