How to Leverage Influencer Marketing Video Content

December 20, 2017

Kirsten Thompson

Sr. Content Creator
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Influencer video content removes a barrier between the consumer and the brand, creating a platform for authentic relationship-building and fortifying a sense of trust. As we move into 2018, influencer video content will become more prevalent, which means brands and marketers need to understand how to leverage this content.

Why Video Content Is So Important

According to the Visual Networking Index by Cision, video content will make up 82 percent of internet traffic by 2021. Social networks like Facebook and Instagram place a premium on video content, launching new tools to help make it easier for users to create and distribute video content on those channels.

Moreover, marketers are planning to increase their investment in video content, with 67 percent of marketers investing in Facebook video ads this year.

How to Leverage Influencer Video Content

Holly Pavlika, SVP of Marketing and Content at Collective Bias, contributed an article to Chief Marketer in which she outlined three important questions to consider when incorporating video content into your brand’s influencer marketing plan:

  1. What is your objective for the video?
  2. Who are you trying to reach?
  3. What is the product?

The responses to these questions, in addition to understanding your target audience and incorporating social listening, will help brands get on the right path to leveraging video content. To dig deeper into influencer video content, read the full article on Chief Marketer HERE.

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Kirsten Thompson

Sr. Content Creator

Kirsten Thompson has been blogging since 2010, sharing her passion for home decor, organization, and crafts with her ever-growing audience. Her blog has become her business, Sweet Tea LLC. She educates bloggers on the power of email marketing & blog strategy through webinars, digital products and coaching.