For as long as Pinterest has been around, brands have been told: use Pinterest to drive consumers to your website or shop! After all, 150 million people are using the platform. It’s sound advice, but where should businesses or brands start? Using Pinterest doesn’t have to be a hassle, but in a sea of 50 billion pins, it’s important yours stand out. Use these 10 tips to improve your Pinterest strategy:
Pinterest is a visual platform and users want to see well-lit, bright photos on pins. The end goal should be photography that attracts positive attention from Pinterest users. What to avoid: dark or blurry images, low quality photos, photos that include obscene or adult content.
When creating material for Pinterest for use on your site, think: Would I pin this if I was browsing Pinterest?
Rich pins can be enabled on Pinterest and it’s a great marketing tool for brands and businesses. Rich pins add extra details to each pin directly from your website or blog. With this feature enabled, these enhanced details show up automatically anytime anyone pins something from your website or page.
Like most tactics, consistency is key. Logging onto Pinterest and pinning once per year isn’t going to be beneficial, regardless of how good your photography is or how interesting your content appears. Make a consistent effort to log into Pinterest regularly and stay active.
Like other social media channels, there is a science behind Pinterest and calculating the ideal times to pin can be a marketing WIN. But how? That leads me to tip #6 – Pinterest tools.
There’s a reason tools like Board Booster and Tailwind have become popular tools among businesses and bloggers. They allow you to schedule pins based on high volume pinning times, create a deck of scheduled pins for months at a time, create a looping feature to resuscitate old pins buried within boards and more. The fees associated with Pinterest tools are a small price in comparison to the large benefit.
Take a look at your Pinterest home page – what pins are you drawn to right away? Chances are it’s the pins that are long and lean, or vertical in nature. These types of pins do the best on this platform, so make sure that when you’re creating your content you choose or create vertical images to go with it.
Pinterest allows boards to be organized by category and topic with additional room for board details. Use these features to let consumers know what they can expect to see pinned there. “Swim Time” might make sense to you for a board dedicated to swimsuits and resort wear, but for someone else it might mean pool toys, backyard pool concepts or something entirely different. Be specific for best results!
Pinterest has its own sense of SEO in its use of keywords and phrases. Like naming and organizing your business or brand’s Pinterest boards, be specific when naming pins. A great tip for finding keywords to use is typing your topic in the search bar above Pinterest and seeing the results that pop up. Let’s use our example of swimsuits from above. If I had a bathing suit company and was pinning swimsuits, I might use the following keywords in my pin description as they are commonly searched terms on Pinterest.
Group boards can be a great way to place your pins in front of a new audience that may not have seen them before. Finding group boards that share similar interests (travel, baking, blogging, etc.) and sharing your pins there is a fantastic way to market your business or brand.
This may seem surprising, but it’s crucial that businesses and brands dedicate an entire board to themselves. If you’re a blogger – make it a blog board filled with pins from your blog, a cupcake company – a board filled with pictures of all your cupcakes, etc. It’s important for people to see your products, brand or company present within your boards. The up side? 87% of users have purchased a product because they saw it on Pinterest.
Whether you’ve been using Pinterest for years or are just getting your feet wet with the platform, use these ten tips to take your brand to the top!
About the Author: Kait Hanson is a Hawaii-based writer who focuses on food, travel and lifestyle topics. She is a bar columnist for Metro Honolulu and contributing writer for Huffington Post, Buzzfeed, People Magazine and more. When she’s not writing, she can be found trying a new restaurant with her husband or playing with her two chocolate Labs, Judy and Bill, at the beach.