Brands and marketers understand the importance of social media as part of their marketing strategies. Social media is where consumers are, with Facebook alone hosting 2 Billion users each month. (Yes Billion with a “B”!)
In this age of social media, it’s imperative for brands and marketers to have a solid presence and strategy in order to reach consumers. Having the right tools in place will simplify and streamline the process of social marketing.
Responsiveness is a major component in how consumers view brands, and Facebook Messenger allows brands and customers to connect instantly directly in the app. When a customer, or potential customer, visits the Facebook page of a brand, they are most likely in research mode, looking for more information before they purchase.
If a consumer has a question and is able to instantly contact with a representative of the brand, they will be more likely to have a positive experience and more likely to purchase. Using chat bots within Facebook Messenger can assist with in-app communications when representatives are not able to be online 24/7. In fact, according to Facebook, 53% of people say they are more willing to shop from a brand they can message. (source)
Facebook Live allows brands to share in-the-moment or behind-the-scenes footage without any fancy or expensive video equipment. Going live on a Facebook page allows viewers to engage with a brand in a truly unique way.
Facebook Live can be used to host live Q&A’s with consumers, to show sneak peeks of upcoming product launches, to take shoppers behind-the-scenes to see how products are made or packaged, to bring them inside the company for special in-person events, and so much more! Plus, Facebook loves Facebook Live, so your live broadcasts are more likely to be seen and shared by more people, as Facebook’s algorithm pushes these videos to the top of the news feed.
Instagram, owned by Facebook, is a powerhouse for influencer activity and a prime space for brands to connect with potential consumers. In fact, Instagram says that 80% of its users follow at least one brand on this social photo platform, and at least 30% have made a purchase after seeing a product on Instagram. (source)
Just like any other social platform, consistency is key. Using a scheduling tool designed for Instagram, like Later or Planoly, allow you to plan your grid, sharing any combination of images, videos, or carousel albums, to create captivating and engaging content for your audience.
Instagram Stories foster similar engagement as a Facebook Live broadcast, but in a different way. Both stories and video can be shared to Instagram Stories, and with new features like the ability to poll viewers, brands can interact with their audience and learn a lot about them in the process.
Brands with a large following on Instagram can also take advantage of the link-in-story feature, where viewers of their story can swipe up to immediately redirect to a specific link. This can come in handy when sharing new products, asking for reviews, or sharing a new article.
And because stories only last for 24 hours, this is a great platform for limited-time-only specials and flash sales!
Bottom line: Social media is about being social, so no matter which of these social marketing tools your brand uses, don’t forget to actually engage with your audience. More consumers are looking for authenticity and brands they can trust. Social media provides the perfect opportunity to get in front of consumers in a unique way without feeling “corporate”.