It’s that time of year – shopping madness has ensued around the world. So, you’ve got your product and brand prepped, your marketing plan in place and you’re ready to start seeing those sales roll in! One channel you shouldn’t overlook is Instagram. Particularly – Instagram Stories. Using Instagram stories this holiday season is a potentially untapped goldmine. After all, 250 BILLION people are watching Instagram stories each day! (source)
Whether you decided to use one or all of these strategies to garner brand interest and engagement, get started right away! Holiday planning and shopping has already begun. Now, let’s talk strategy!
Instagram has made it easier than ever to “shop the feed” by enabling links in stories with the “swipe up” feature. Utilize this as much as possible! People scrolling their Instagram stories might see your product or brand for the first time and instantly feel it’s exactly what they’ve been looking for. A simple swipe up and you’ve got a new customer.
Now is the perfect time to engage with your customers – ask questions, tell a story, share a joke. Make sure you’re responding to DMs, answering any product or brand questions and just generally creating a fun account that consumers find relatable, inviting and friendly.
Give your community a reason to continue to follow and watch for your stories! Make your Instagram family feel special by offering something that only those that follow your stories can take advantage of like a sale, promotion, BOGO offer or something unique and special to your brand.
Consumers that love your product will want to know who you are, what you do and any other behind-the-scenes tidbits you are able to share. Creating more interest in your business and product, or perhaps what makes it so special, is sure to entice consumers in a new way.
Do you work with digital influencers or brand enthusiasts? Let them take over your Instagram stories for the day to share what they love about your brand, how they use your product or perhaps a special discount code. Not only will it showcase your business in a new light, it’s a great way to draw new customers from the influencer’s following.
Utilizing Instagram stories in your marketing strategy for the holidays is a great way to boost engagement and sales. Being sure to link products and engage with consumers is key, but also leverage unique sale codes, behind-the-scenes sneak peeks and consider an influence takeover. Whether you initiate one or all of the above five strategies, leveraging Instagram stories for holiday sales is a smart marketing tactic!
About the Author: Kait Hanson is a Hawaii-based writer who focuses on food, travel and lifestyle topics. She is a bar columnist for Metro Honolulu and contributing writer for Huffington Post, Buzzfeed, People Magazine and more. When she’s not writing, she can be found trying a new restaurant with her husband or playing with her two chocolate Labs, Judy and Bill, at the beach.