‘Tis the season for delicious holiday treats, gorgeous decorations, and fun handmade gifts! With Christmas only a few weeks away, influencers are pulling out all the stops to showcase their best creations!
Holiday treats and desserts go far beyond the traditional fruitcake, with candy and treat sales reaching $460.8 million in December 2014. (source) Our influencers make treats that are as good to look at as they are yummy to eat!
Pretty packaging makes gifts extra special! Homemade treats make great gifts, especially when gifted in a cute gift box!
Handmade gifts are also great ways to add something personal to a store-bought gift, creating a fun gift set that’s perfect for hostess gifts.
The National Retail Federation predicts consumers will spend up to roughly $682 billion this year, up 4 percent from 2016. (source) Because of the fact that Christmas falls on a Monday this year, consumers have an extra weekend to handle their last-minute shopping.
Influencers can help create interest and unique uses for products ranging from desserts and hostess gifts to packaging, helping brands capture more of the holiday spending done in the fourth quarter.