Costumes, candy, decorations, greeting cards… doesn’t it feel like fall? It’s no secret that Americans splurge on the holidays every year, and it all starts with Halloween. Last year alone, Halloween spending was expected to reach $8.4 billion, the highest number recorded in the 11 years Fortune has conducted this study.
Before they dust off their spooky decorations in the attic, consumers are likely to be found scrolling through social media to discover new ways to celebrate. Utilizing influencers in your holiday marketing strategy is a no-brainer. Simply Measured reveals 40 percent of consumers have purchased an item online after seeing it used by an influencer on Instagram, Twitter, Vine or YouTube. Influence does not end in the online space: 36 cents of every dollar spent in-store is credited to digital.
Influencers help your brand stand out with creative, original ideas, high quality photos and videos, and authentic content. Even if your product is not geared toward Halloween, influencers are pros at incorporating products into their posts. Won’t believe it until you see it? Scroll on to see some of our Halloween-inspired influencer content.
Andrea of The Beautydojo created a BOO-Tacular Ghostbusters Halloween Party tutorial. Spoiler alert: the “poison” is iced tea!
Dini of The Flavor Bender sends us spiraling into a sugar overload — but who’s complaining? Satisfy that Halloween candy sweet tooth with her Butterscotch Swirled Marshmallow with Red Velvet Hot Chocolate.
Who says Fanta can’t be a Halloween treat, too? The Nosh Life blogger Jenna shows us how to nail the flavors of the season with this Chocolate Orange Bundt Cake.
Liz and Sam of The Pretty Life Girls blog save you from your troubles this fall. You’ll never think twice about what to bring for a hostess gift or dessert with this Butterscotch Swirl Bark recipe.
Gentri Lee reminds us to “boo it forward” this Halloween. She walks us through a tutorial to create a BOO Kit and spread holiday cheer to those around us.