The holiday season is upon us, and Pinterest users are fiendishly pinning gift ideas, recipes, and ideas for family get-togethers. In fact, in 2016 there were 583 million searches for holiday style, and 271 million for holiday food and drink on Pinterest. (source)
Influencers create pin-worthy content perfect for the holidays to help brands get noticed online, and to generate out-of-the-box ideas.
Seventy-three percent of people surveyed reported a higher level of excitement for baking during the holiday season, with 93% typically baking cookies during the holidays, and 61% baking three or more batches of cookies. (source)
Consumers are searching for ideas that play on traditions. The holiday season is sentimental, influencer content provides new ideas that play to the comforts of home and family memories.
In 2016, there were 158 million searches on Pinterest for home decor like holiday table settings and front porch decor.
Pinners will spend 2x more on gifts than other gift-givers, so of course the gift wrapping has to be fabulous.
And don’t forget about the food! Americans are motivated to bake when inspired by a recipe (52%), the results taste so good (52%), they enjoy making others happy with baked goods (50%), and they have fun baking (48%).
Nearly 50% of Americans use classic recipes when baking versus 10% who use trendy or contemporary recipes, and 64% of respondents have shared a recipe and 55% have shared a photo of something they baked with family and friends. (source)
Bottom line, when it comes to the holidays, influencers and Pinterest go together like Christmas and Santa!