How is it possible that 2018 is right around the corner? With the end of 2017 approaching, that means holiday content is on deck. And here’s a little spoiler alert: if you haven’t already started planning – you’re late! Take a peek at these five tips for creating holiday content that gets noticed so the biggest marketing quarter of the year is also the most successful.
- Make A Plan – Preparing for the holidays early is key. Making an editorial calendar with planned content is the first step of success, as it is a busy time for both marketers and consumers. Be prepared with content for each day that matches the end goal of your marketing plan to close out 2017. Plan for a little more content than usual and don’t be afraid to amp up the salesy posts (more on that in tip #4!).
- Get Personal – The holidays are a time when people are turning to the internet and advertisements to shop, spread merriment and seek out the solution to a gift-giving or family-centered dilemma. This is a great opportunity for brands and companies to capitalize on making a connection. Have your social channels armed with answers! Whether you are able to provide a solution to a holiday hiccup or simply sharing salutations – consumers will remember you well into 2018!
- Cheer, Not Smear – It’s tempting to see what competitors may be offering or rolling out this season, but stay in your lane! Avoid creating marketing campaigns or promotional materials that jab at fellow companies or brands in an effort to edge ahead with consumers. This is a season of giving and joy, so while your tactic may be funny (and probably pretty catchy), it will be remembered for all the wrong reasons. There is a slice of holiday success for everyone.
- People Want A Deal – Around the holidays, the tolerance for promotion is slightly higher, even anticipated, so brands should be using that to their advantage! Plug those products, campaigns or holiday sales into your social media marketing and blog content at a rate slightly higher than normal. If there was a season to roll out a one time only deal, percentage off or BOGO special – it’s the holidays. Prepare your inventory, content and social plans accordingly!
- Santa Isn’t King – While it seems like an absolute no-brainer, taking a moment to recognize that “the holidays” encompasses more than Christmas is crucial. We live in a diverse world where October – December is filled to the brim with many cultural, spiritual and religious holidays. Keeping content and pitches general helps to avoid offending or alienating potential customers and clientele.
Whether you are at the helm of a Fortune 500 company or an entrepreneur facing your first holiday rush, use these tips to create holiday content that gets noticed…and remembered!
About the Author: Kait Hanson is a Hawaii-based writer who focuses on food, travel and lifestyle topics. She is a bar columnist for Metro Honolulu and contributing writer for Huffington Post, Buzzfeed, People Magazine and more. When she’s not writing, she can be found trying a new restaurant with her husband or playing with her two chocolate Labs, Judy and Bill, at the beach.