Before the calendar makes it official, the debut of Pumpkin Spice everything ushers in the Fall season to retailers and coffee drinkers everywhere. Starbuck’s introduced the “PSL” or Pumpkin Spice Latte craze in 2003, and in 2015, was estimated to have made $100 million in revenue from this seasonal drink alone. (source)
The pumpkin spice trend goes far beyond a flavored drink thanks in large part to food and beverage influencers. Creative recipes take the PSL flavors from a trendy coffee shop to the grocery store aisle where your average consumer can bring the flavor home.
Our influencers bring the delicious, and trendy, flavor of pumpkin spice to kitchens everywhere.
Pumpkin spice flavors can be found in everything from brownies and cookies to cakes and pancakes. Nielson reports pumpkin-flavored products generate $361 million a year. (source)
Fall ushers in a season of holidays and family festivities that are tastier with delicious pumpkin spice snacks and drinks.
Pumpkin spice beverages have risen in popularity by 130% since 2006 according to a Mintel food service analyst. (source)
Pumpkin spice flavors usher in fall, and fall ushers in family events and holidays that are only improved by homemade food and beverages that warm you from the inside. Influencers offer creative and unique opportunities to incorporate grocery store ingredients into family gatherings and capture the flavors of the season.