Let’s talk about brand safety.
No matter which marketing channels you employ, brand safety is of the utmost importance. Improper context or content adjacency can destroy a campaign or damage years of work on a brand’s reputation.
We know that the vast majority of brands are taking advantage of the long-sought solutions influencer marketing provides, and the industry continues to see exceptional year-over-year growth (Chute). That’s why we’re saying no more to hazy self-reported metrics, or verification products with flashy names that aren’t backed by third party companies. We’re dedicated to providing the best possible experience for our brands and influencers, and we’re always developing tools and strategies to protect your brand.
Our latest white paper, Protect Your Brand: Bringing Standardization to Influencer Marketing, explores brand safety including the importance of verified measurement and industry benchmarking, thorough influencer selection process, and proper compliance with FTC guidelines.
Here’s to a new era of transparency, trust, and accountability in the influencer marketing space.
Will you join us?
Get your free copy of Protect Your Brand: Bringing Standardization to Influencer Marketing now!