Seems like summer just started, right? The reality is back-to-school season has already begun. Yahoo search and mobile insights revealed that almost 50% of all BTS purchases occur in July and August. In the last five years alone, consumer back-to-school e-commerce sales have increased more than 75% and retail sales have increased by 14%. So get your #2 pencils ready: we’ve compiled the back-to-school stats marketers need to know to inform their strategies this season.
Is your back-to-school themed content optimized for mobile? Deliver targeted coupons and deals to mobile users to ensure your brand is in their shopping cart.
Partner with influencers to create and show fun usage occasions for BTS products for children, while making the products easy for parents to incorporate into their routines. Create content stories that promote an experience that kids and parents could easily do together and prompt them to go to retail stores, like an in-store scavenger hunt.
Parents are going for convenience, health and snack items when packing their kids lunch boxes. Partnering with other brands for co-op campaigns can show how your product fits in with others for a balanced school lunch.
Including coupon/promotions in your BTS campaigns can make the purchase decisions for products more accessible and less of a stressor for parent’s wallets. Additionally, since many parents are not strictly shopping for products suggested by their kids’ schools, there is a huge opportunity to to introduce new products to them through relevant, targeted content.