It’s safe to say that blogging has come a long way since the early days of people using them as a daily journal to catalog their weekend, shopping trips and family vacations. Of course, the basic elements are still there – copy, photos and a layout that entices the reader to stay put and browse, but so much has evolved since those early days.
Instead of bloggers, people with blogs are now considered influencers, iPhone photos have become highly edited DSLR images and that recipe you made last week may have been influenced by a recent brand partnership. Bluntly – utilizing influencers with blogs has become an indispensable marketing tool for brands and companies and an essential part of successful communications planning.
When I began blogging 7 years ago, I had a generic Blogger template, a free URL and any photos I could easily pull off my cell phone. I talked about what I was up to and used it as a way to share my life with my family who lived far away. Today, blogging has created a part-time job income! As my job has evolved, and with any job, there have been growing pains along the way. Today, I’m excited to share the good and not-so-good sides of the evolution of blogging from an influencer’s perspective.
It’s easy to look at the not-so-good aspects of how blogging has changed and say “No thank you!” That said, the positive connections I’ve made, the experiences I’ve been presented with and the people I’ve met far outweigh the feelings of doubt I sometimes experience. My best advice? Whether you have been blogging for years or are just getting your feet wet, enjoy the journey!
About the Author: Kait Hanson is a Hawaii-based writer who focuses on food, travel and lifestyle topics. She is a bar columnist for Metro Honolulu and contributing writer for Huffington Post, Buzzfeed, People Magazine and more. When she’s not writing, she can be found trying a new restaurant with her husband or playing with her two chocolate Labs, Judy and Bill, at the beach.