A new study that examined more than 144 billion engagements from Instagram and Facebook revealed that users’ engagement with brands is 3 times higher on Instagram than on parent network Facebook. Celebs are garnering engagement at an even higher rate, at 3.6 times more on Instagram than Facebook. As Adweek reported, these rates represent the “raw number of likes, shares, comments and other social signals for these two categories”.
That doesn’t mean brands should be flocking away from Facebook. The social giant still has 1.94 billion monthly users to Instagram’s 700 million monthly users, respectively. Having a presence on both drives both the scale and engagement levels brands should be looking to reach.
Instagram is also boosting its ad transparency efforts, likely in response to the marketing disaster that was Fyre Festival. (A recent study by Mediakix also found that 93 percent of Instagram posts weren’t following FTC guidelines.) Instagram’s new paid promotions tool will add a sub-head to sponsored posts that reads “Paid Partnership with” on both in-feed images and videos as well as in Stories.
Adweek showed what this new tool will look like in action:
With Instagram’s incredible engagement rates and efforts to increase trust between influencers, brands, and users, Collective Bias is excited to be working with some of the most creative and Instagrammers in the business. Check out these sponsored posts at work:
@thedaleyplate with Emergen-C
@letmeeatcake with Tim Tams
@roxanaskitchen with Corona
@gusjournalist with Mother Dirt
@thekentuckygent with American Greetings
@dawnpdarnell with Rachael Ray Nutrish
@prettylifegirls with Blue Lizard