Pedigree flips the script for a pet adoption campaign, Instagram Stories are attributed with exponential growth of the platform, and video content is still king. This and more in this week’s Weekly Bias.
It’s no secret that video content is king these days, which means influencer video content is also important. Allowing influencers creative freedom with their video content, as well as showcasing influencers in the brand’s video content are two ways to increase the value of the videos. However, it’s also vital that brands use influencers who are relevant to the content, looking more for engagement than sheer number of followers. Read more on B2C.
It took just four months for Instagram to go from 600 to 700 million users, showing exponentially faster growth than it has in previous months. Instagram insiders attribute much of this growth to the Snapchat-esque Instagram Stories feature, which now sees 200 million daily users, more than Snapchats 161 million daily users. Sad news for Snapchat, who has seen an 82% decline in growth since last August. Read more on the growth trend on TechCrunch.
Fake news has been in the…well, in the news a lot lately as brands like Facebook and Google do their part to shine a light on the epidemic and bring awareness to online users. Google has gone one step further, updating the search algorithm in an effort to bury fake news stories. Google’s “raters”, the 10,000 person-strong team armed with assessing search results, have been told to flag low-quality indexes, or those that are conspiratorial in nature. Read more on Bloomberg Technology.
Playing on the fact that a large majority of humans spend their waking moments in front of a screen, BBDO Agency in New York used reality to create an ad campaign that is both familiar and a bit uncomfortable, showing these humans on screen in cages waiting to be adopted by a dog. It’s a tug on the heartstrings that also sends a beautiful message with no spoken words at all – “Sometimes you need a dog as much as a dog needs you. Adopt.” To see the ad spot, visit AdWeek.