With the weather getting warmer, more and more people are heading outdoors for fun activities and for meal time. The spring and summer months are ripe for grilling season. In fact, a survey by Weber GrillWatch shows that Mother’s Day through Labor Day is prime grilling season, with 45% of people grilling for their moms and 4th of July being the peak grilling day with 87% of survey takers firing up the charcoal.
Influencers can help brands launch grilling season by creating unique recipes specifically for the grill, whether it’s salads, mail dishes, sides, or desserts.
Dinner at the Zoo shared the recipe for Grilled Sriracha Shrimp while showing how Kingsford charcoal is part of their Father’s Day celebration.
To help shine the spotlight on the opening of Price Chopper, Grumpy’s Honey Bunch created a delicious Blue Moon Chipotle Chicken Marinade.
For those with a more sophisticated palate, Platings and Pairings whipped up some Grilled Oysters with Habanero Butter made with El Yucateco hot sauce.
Perfect for 4th of July cookouts, The Melrose Family shares how to create all the fixings for a Burger Bar.
And of course, grilling wouldn’t be complete without dessert! Old House to New Home used Hershey’s Sundae Dream to create s’mores on the grill.
Whether it’s for a holiday or just for dinner in the middle of the week, grilling during the summer months is something we love to do. Influencers can showcase brands with unique recipes, fun ways to cook on the grill, or gift ideas for the grill master in your home!