Easter is arriving four weeks later in 2017 than in 2016, which the National Retail Federation predicts will contribute to consumer spending. According to the NRF, Easter spending is expected to reach $18.4 billion, up a full 6% from 2016 (which was a record-setting year, with spending reaching $17.3 billion)! Influencers play a significant part in this Easter spending crazy, providing creative ideas for everything from candy to gifts to parties. (source)
The NRF also found that 28% of Easter shoppers will research products on their mobile devices while 18% will use their phones to make a purchase. Pinterest will no doubt play a large role in consumer research for Easter ideas.
Some of our own influencers have helped brands get their piece of the Easter pie with their own creative influencer campaign contributions.
Whether it’s creative ideas for Easter entertaining, treats from the Easter bunny for the kids, or handmade treats for the whole family, influencers have Easter in the basket!