As the weather outside becomes less frightful, families far and wide are beginning their spring break travel planning. The average family of four will spend anywhere between $1,145 to $4,580 on a vacation this year, forking over money for everything from pre-travel packing essentials to airfare, auto expenses, accommodations, and food.
Influencers play a pivotal role in this travel industry spend, showing traveling families how to travel without spending a fortune, how to travel with a baby, or travel hacks to make travel less of a headache and more of a…well, a vacation.
With the help of influencers, brands have the ability to be a part of spring break travel, helping to make spring break travel easier and more fun for the whole family. Here are four ways influencers help make this possible:
Influencers help travelers stay connected without going over their cell phone plan, plan travel easily with handy apps, and offer several cell phone travel hacks so they don’t miss a phone call or a photo opp due to a dead battery.
Some families feel like traveling with kids can be a chore. Influencers with families share tips and hacks to make family travel more fun and less stressful, so kids and parents have a great time.
A lot of travelers hit the highways for spring break, which means they should be doing some regular maintenance on their vehicles before hitting the road.
Whether it’s sunburns, headaches, or chapped lips, influencers remind families what to pack to be prepared for fun adventures.
Influencers organically reach families who travel because they speak from firsthand experience and understand the struggles of planning a spring break vacation everyone will enjoy. Brands who partner with these family influencers can benefit from spring break travelers while also helping these families have a vacation to remember.
We’ve found that influencers with a following of around 100K can be the most effective for CPG brand. Our new white paper outlines the difference in celebrity influencers and “power middle” consumers so you can make the right decision for your brand. Download for free today!