There is a science to creating great content, particularly with influencer-crafted blog posts. The key to keeping authenticity intact when working with influencers is to allow them to tell stories from their genuine, unaltered perspective. A great blog post starts with a great story that comes from a place of true experience, not something spoon-fed from the brand.
You build credibility and trust for your brand when everyday consumers are able to read about it through the lens of someone like them. It showcases how integral your brand is and how well your product/service fits into different walks of life. The last thing a brand needs is 50 influencers creating the same piece of content for you.
To break down what brands should have included in their influencer posts and campaigns, Collective Bias has created a special resource, “Ten Tips for Great Influencer Posts Shoppers Will Love”.
This white paper teaches brands how to drive:
To get your free copy, fill out the info below!