All the big companies are doing it. And if they’re smart, they’re doing it well. It is creating socially shareable content that people not only like, but find interesting, entertaining, or helpful enough to share with friends and family, multiplying the company’s reach and influence exponentially.
So what does it take to create content that people can’t help but share? Here are thirteen tips to help you strut your social stuff.
People share content that tugs at their emotional heartstrings. If your story makes people laugh or cry or simply ponder about life and its meaning, people are going to remember it—and share it. Think about trials your company may have had early on and how you were able to come out stronger because of them. Then, consider creating a short video that tells your story in a simple but compelling way.
People share content that resonates with them and supports their beliefs and behaviors. So what does your audience care about? What are their fears and hopes? If your audience is primarily mothers with young children, consider creating a funny meme or video about the woes of late-night feedings, surviving on little sleep, and frantically sifting through clothes to find a shirt that doesn’t have spit-up on it.
We’ve all heard about the narrative hook—an opening sentence that grabs your reader’s attention and entices them to keep reading. With a limited word allowance on social media posts, your hook should be front and center. A funny headline or a punchy call to action accompanied by a visually appealing image will increase your content’s share-worthiness.
It’s not just for bull-riding anymore. Eight seconds is the magical number to consider when creating content. So create short, bite-sized content that piques your audience’s interest at the get go and keeps it until the end. A punchy, entertaining meme or short animated gif are great ways to capture attention quickly.
It’s no accident that how-to videos and infographics are some of the most socially shareable content pieces on the web. They present information in a simple and instructional way that people can understand—and increase the chances that they’ll pin or share the content to their timelines to refer to later.
The best companies don’t push their products—they connect with customers on an emotional level and sell experiences. So think beyond the basic benefits of your products to dig in deep to find what basic human need or desire they fulfill. That’s the story you want to tell.
It’s called social media for a reason. Social media encourages social interaction and conversations. So engage your audience by asking a poignant, timely question. Encourage user-generated content by having your audience upload and comment with a selfie using your product.
Marketing speak and stuffy product descriptions have no place on social media. Write like you’re talking to your best friend and keep it lighthearted and informal. Adding that human element will make your brand likable and approachable.
People love to be surprised and delighted. A surprise ending, an unexpected plot twist, or a funny video are great ways to delight your social media followers.
Have an old blog post that needs some attention? Update your call to action, add details about a new promo, or include a recent statistic. Then, create an infographic to summarize the key points to tweet or share on Facebook.
Did you know your SEO increases as you gain more social media followers? And when more followers share your posts, it also increases your SEO. Plus, the more followers you have, the greater the likelihood that more external sites will link back to your content, which—you guessed it—will also increase your SEO.
Great brands that are socially savvy take advantage of current events, holidays, or pop culture trends when creating social content. The more timely and relevant your content is, the more likely people will share it.
When presented with new information, we immediately try to make sense of it. That’s why everyone loves a good list. So create a listicle (an article that is written as a list). Listicles take a lot of information and present it in an organized and easily digestible way. Lists are very shareable and particularly great for Pinterest and Facebook.
Creating shareable content isn’t a pie in the sky dream. It’s possible, but it just takes time to finesse your skills. Have patience and as you practice, keep these lucky 13 tips handy. You’ll be well on your way to increasing your content’s shareability factor in no time.
Erin Proctor is a Senior Marketing Communications Manager by day. In her free time, she loves creating recipes for her blog, SimpleSweetSavory.com, where she shares her love of cooking, inspiring readers to create easy and delicious recipes for their families and to remember that like a good meal, life should be savored.