‘Tis the season for holiday shopping! We are less than one week away from Black Friday, which officially kicks off the holiday shopping season, and Pinterest has become a valuable resource for creating shopping list and for online holiday shopping. This week’s Weekly Bias showcases several influencers how have created highly pinnable, and highly shoppable content, perfect for brands targeting Pinterest users for holiday shopping.
Pinterest users shop for more than tangible gifts on the platform. They shop for holiday baking ideas! Our influencers partnered with Walmart to share delicious ways to bake during the holiday season.
Of course shoppers want all their gifts to look as good on the outside as they are on the inside. Pinterest users search for wrapping paper ideas, and our influencers partnered with 3M Scotch Tape to share DIY gift wrap.
According to Pinterest, 271 million Pinterest users search for holiday food and drink. Our influencers purchased Starbucks from Giant Eagle stores and created recipes perfect for holiday gatherings.
With 67% of Pinterest users saying Pinterest plays an important role in their holiday shopping, greeting card companies are among the types of products users will be inspired by. Our influencers showcase American Greetings Holiday cards in creative ways.
For more on how your brand can capitalize on holiday traffic through Pinterest, be sure to check out this helpful infographic from Marketing Profs.