Pet Influencers Have The “It” Factor…Paws Down

November 21, 2016

Holly Pavlika

SVP, Marketing & Content at Collective Bias
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According to the American Pet Products Association, pet moms and dads are spending upwards of $62.75 billion dollars this year on their pets. As you would expect, this includes pet supplies, food, grooming, boarding, and training. Pet parents are also spending serious dollars on yard services for Fido. We truly pamper our pets.

Never have there been more pets in the media and particularly social media. There are an estimated 102 million pet owners with Facebook accounts and 23 million pets with their own pages. Mars Petcare US did a survey that showed people joined social media to show off and share their pet with the world.

The study showed:

  • 65% of pet owners post about their pet on social
  • 16% post more than four times per week
  • 33% said they post about their pets as much (and as often) as they do about their human family
  • 13% admitted to posting about their pets even more than they do their human family!

65% of pet owners post about their pet on social - more than they post about their human family! Click To Tweet

It’s all part of a pet humanization trend. I speak on behalf of so many pet parents when I say my dog is part of the family. He’s been known to sit at the table like he’s one of us. I do dress him up for special holidays primarily for a great Instagram post. Not only are many pet parents influential, their furry companions are building their own social followings. Pets are some of the most popular memes online and who hasn’t watched Grumpy Cat? And don’t get into a dog versus cat popularity contest online or you will find yourself in a social media Twitter storm. Pet owners are a passionate group.

You don’t have to be a pet brand to leverage the power of the influential pet owner.

Pets make us happy. They bring smiles. It’s so easy to write authentic, emotional content as a pet influencer. The love just shines through. And you don’t have to be pet brand to leverage all that cuddliness into content that humanizes and brings context to your brand.

Cleaning product? What a dynamic duo a pet influencer can be for your brand. Pets are notorious for shedding, having accidents on carpet and more.

Lawn care product? What better way to attract an audience than a blog post showcasing how to create the perfect yard for your pet and family?

Promoting a movie release? Decorating and setting up the perfect family night has to include your pet.

Pet influencers and their reach can really help you expand your audience in interesting and creative ways. And did we mention we have over 4,000 pet influencers in our community? That’s right. And they have a reach of over 172 million.

November Is National Pet Awareness Month

So since November Is National Pet Awareness Month it is only fitting we do a tribute to the top dogs (and cats) of our community. Here are a few of our favorite posts.

Sparkles of Sunshine created this DIY Pet Hammock for her pooch.


Frugal Living Mom made a human version of the food she feeds her dog.


Salty Canary was inspired by her kitty when she created these kitty cat planters from soda bottles.

My Fashion Juice celebrated Louis’ birthday with a dog food cake!

Contact Collective Bias to find out how our influencers can help shine the spotlight on your brand during National Pet Awareness Month!

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Holly Pavlika

SVP, Marketing & Content at Collective Bias

Holly oversees marketing and PR. Holly, also a blogger, founded MOMentumNation while serving as the Executive Creative Director and Managing Director at Big Fuel, a pure play social media agency. She is an award-winning creative marketing industry veteran who was recognized in 2012 by Klout as the “most influential agency person” and uses her voice for social good with 10X10 Educate Girls, Every Mother Counts, Global Poverty Project and the UN Foundation Shot@Life campaign.