Using Instagram Ads as a Brand

Kirsten Thompson

Sr. Content Creator
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With printed ads becoming less prevalent, it is important to take advantage of ads in the digital space to introduce your brand to new customers. Social media now plays an important role in marketing and advertising, as well as the lives of most shoppers.

Not only are people making decisions based on what others share on their favorite social media platforms, they’re also being introduced to new brands based on their likes, interests, previous searches, etc.

Instagram ads are one of the most important and quickest ways to reach an audience that is created around the target market of a business.

Below are tips on how to build and execute a successful Instagram ad.

Tips and Best Practices

  • Build your audience based on your target market.
  • Run a variety of ads for a short period of time rather than one ad for a longer period of time.
  • Experiment with audience and budget to see what is most successful for your specific needs/goals.

Styling Ads to Grab the Attention of Your Customer

  • Use a photograph or simple graphic that matches your branding, theme, or product.
  • Write your ad copy in the same voice as your Instagram captions.
  • Avoid using emojis (they are currently not supported by Instagram ads and will show up as question marks.)
  • Carefully select button copy to match the desired outcome of your campaign.
  • Build an ad based on a relatable topic. Users react and engage with brands they feel connected with. Build that connection with your ad.

Reaching Your Target Market with Enticing Offers

  • Providing users with an offer is a great way to build engagement.
  • Offering a free product if the customer pays shipping or 60% off a service will entice users to click through to your site. This will increase site traffic, increase ad engagement, and hopefully increase revenue through creating return customers.

Using Instagram ads can greatly increase your site traffic or revenue. Finding the combination of imagery, copy, audience, and budget is something that will take time and vary from brand to brand. As you build your formula, don’t be afraid to branch out and reach new audiences by trying new techniques. With the fast turn-around time and ease of building Instagram ads in-house, finding the perfect formula for your brand is easier than you think!

Bio: Suzanna Stein is a California-based food and beverage blogger and product stylist/photographer. She has been blogging since 2012 and has worked as a blog and small business coach, social media coordinator, and marketing manager. Along with sharing her favorite recipes and food tips, she is passionate about educating bloggers and entrepreneurs on how to best market and organize their business.

Share on LinkedInTweet about this on TwitterShare on FacebookPin on PinterestShare on Google+Email this to someonePrint this page

Kirsten Thompson

Sr. Content Creator

Kirsten Thompson has been blogging since 2010, sharing her passion for home decor, organization, and crafts with her ever-growing audience. Her blog has become her business, Sweet Tea LLC. She educates bloggers on the power of email marketing & blog strategy through webinars, digital products and coaching.