With printed ads becoming less prevalent, it is important to take advantage of ads in the digital space to introduce your brand to new customers. Social media now plays an important role in marketing and advertising, as well as the lives of most shoppers.
Not only are people making decisions based on what others share on their favorite social media platforms, they’re also being introduced to new brands based on their likes, interests, previous searches, etc.
Instagram ads are one of the most important and quickest ways to reach an audience that is created around the target market of a business.
Below are tips on how to build and execute a successful Instagram ad.
Using Instagram ads can greatly increase your site traffic or revenue. Finding the combination of imagery, copy, audience, and budget is something that will take time and vary from brand to brand. As you build your formula, don’t be afraid to branch out and reach new audiences by trying new techniques. With the fast turn-around time and ease of building Instagram ads in-house, finding the perfect formula for your brand is easier than you think!
Bio: Suzanna Stein is a California-based food and beverage blogger and product stylist/photographer. She has been blogging since 2012 and has worked as a blog and small business coach, social media coordinator, and marketing manager. Along with sharing her favorite recipes and food tips, she is passionate about educating bloggers and entrepreneurs on how to best market and organize their business.