The face of social media platforms changes almost daily. This week’s Weekly Bias provides you with all of the latest social media updates so you can stay informed and build your brand’s social media strategy.
With over 115 million daily users to the platform, SnapChat decided to rebrand to simply, Snap, Inc. Snap, Inc., wants to be more of a camera company, changing the way people store memories of everyday life. Their first introduction? Spectacles: glasses with cameras embedded in them, allowing the wearer to record first-person POV video of their day-to-day activities. Read more on LinkedIn.
Facebook-owned Instagram discovered the original Call-to-Action button wasn’t getting much love from Instagram users, so the social media and photo-sharing platform is making tweaks to help improve click-throughs. When users show interest in or around an ad, like watching a video for four seconds or clicking through to the brand’s profile, the CTA button will now be highlighted. Read more on Social Times.
Gone are the days of URLs and images taking up precious real estate in a tweet. Twitter recently updated what actually counts towards your 140-character limit, and these updates are game changers for brands. In addition to now having the ability to type more words, brands can leverage the ability to add photos and videos without having them impact the character count, among other things. For more on these Twitter updates, read our article on Social Times.
The power of a social platform is now available to YouTube creators through their new Community feature. This community now allows creators to connect with their viewers through text, photos, GIFs and other content, and users can easily see these updates in their Subscriptions tab. Essentially, each YouTube creator now has their own mini-social network. Read more on TechCrunch.
That seems to be the question of the moment, with suitors ranging from Disney to Microsoft. Twitter’s market value has increased to $20 billion as speculation of it’s future grows. With around 300 million users, it’s a prime platform for any potential buyer, but the future is still unknown. Disney could make it more of a family-friendly platform, while Microsoft may be more interested in the user data rather than its social capabilities. Read more on the NY Times.
Facebook Live has huge marketing potential, and video in general on this platform drastically increases engagement. (source) Broadcasting live on Facebook, however, has been available only on mobile devices, until now. Facebook is slowly rolling out the ability to “go live” right from your desktop. Read more on Engadget.