Each month, brands are spending over $255 million on influencer marketing on Instagram alone. That’s a pretty penny. The marketing channel saw a massive increase in Google searches last year, as brands, retailers and agencies wanted to know what this type of marketing could for them.
The versatility of influencer marketing is huge. There’s a type of influencer and a type of content for just about any category. Particularly with shopper marketing, you might be surprised to find how many roles influencers can play. That’s where our new mini white paper, The Role of Influencers in Shopper Marketing, comes in.
In this new snack-size white paper, you’ll discover how social influencers can solve your most common shopper marketing challenges, including: