While dads are playing a larger part in family decisions than in previous years, moms are still the primary decision maker regarding household purchases, but how loyal are they to particular brands? Collective Bias, in conjunction with Mars Chocolate, set to find out.
In a survey conducted in August 2016, Mars Chocolate and Collective Bias sought to uncover preferences and attitudes of online females as they relate to product loyalty and selection. The results of this survey will help brands find ways to get more of the $2.1 trillion of mom’s household spend, and find ways to earn her loyalty to gain repeat business.
Much was learned from the more than 14,000 women age 18+ in this online survey, including the fact that most women are not influenced by celebrity endorsements. Read the full results of this survey in the article by Holly Pavlika, SVP of Marketing & Content for Collective Bias, on MediaPost.