How the FTC and Google Are Affecting YouTube Influencers

Kirsten Thompson

Sr. Content Creator
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YouTube, the Google-owned video platform, has recently updated the notifications it now sends to creators whose content violates their “advertiser-friendly” policies, and not all YouTubers are happy about it.

YouTube’s advertising policies seek to regulate which videos have advertisements on them, limiting videos with graphic content or strong excessive language from being monetized. Many YouTube creators, like Philip DeFranco, who has 4.6 million subscribers, feel it inhibits the creativity of his videos. However, while YouTube has updated it’s notification process, it has also updated it’s appeal process, allowing YouTube creators to appeal the demonitization of their video content.

Holly Pavlika, SVP of Marketing and Content for Collective Bias, has said that none of the 8,000 Collective Bias influencers have raised any concerns of the changes to the YouTube notification process. “We’re starting to see a crackdown on the industry,” she adds, “YouTube and the FTC are taking a closer look at how much money these influencers are making, and they want to make sure they get their piece of the pie, and it meets their standards.”

For more on these YouTube policy updates and how it affects influencers, read the full article on CNBC.

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Kirsten Thompson

Sr. Content Creator

Kirsten Thompson has been blogging since 2010, sharing her passion for home decor, organization, and crafts with her ever-growing audience. Her blog has become her business, Sweet Tea LLC. She educates bloggers on the power of email marketing & blog strategy through webinars, digital products and coaching.