How Brands Can Use Influencer Marketing This Fall

Blake Reynolds

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Changing leaves, crisp autumn air, football, and cozy winter dishes. Consumers are out of the lazy summer and are looking for a place to spend their dollars.  Fall is the perfect time to gear your influencer marketing efforts towards rebounding from the summer season slump. If your brand had slow sales this summer, now is the time to start brainstorming new ways to market to your consumers that will help your brand positively perform through the winter.

There are a few key focus’ for fall, especially when your reach is the average American consumer. It’s common knowledge that once the weather starts cooling down, families shift their downtime inside, cozying up with new recipes, pumpkin-flavored sweets, and burning their favorite fall scent. Find a way to make your product fit inside the new schedule of consumers with a unique recipe or themed DIY.

In the fall, sports are in full swing. Football, tailgating, and friendly competition are all on the agenda for the coming months. Find enticing ways to get those sports fanatics on board with your marketing plan. Maybe it’s a tasty tailgating recipe or a sweepstakes with a sports ticket prize. It’s all about giving consumers what they’re after this season.

Don’t forget the holidays! With Halloween and Thanksgiving fitting right into the fall schedule, get consumers on board with your brand by centering your campaign around upcoming holidays that connect with your target market. Focusing on moms? Enlist social influencers to share DIY ideas for halloween costumes for kids. Going for a family-friendly approach? Fit your product onto the table this thanksgiving with a new, creative recipe the whole family will enjoy.

When planning your strategy for the fall, here are some statistics to keep in mind:

  • More than 8 billion dollars will be spent on sports apparel this fall. (source)
  • More than 171 million Americans plan to celebrate Halloween this year, spending an average $82.93, up from last year’s $74.34. Total spending is expected to reach $8.4 billion, an all-time high in the history of NRF’s annual survey conducted by Prosper Insights. (source)
  • It’s not too late for back to school! Almost 1/3 of parents plan to wait until school starts to shop to get better deals (source)

It’s easy to see common themes that surface during the fall season, but the most challenging part is figuring out how to bring about a new and fresh marketing strategy that will carry your brand through the winter season. Brands need to find creative ways to make their way into the homes of consumers. Here are some of our favorite ways brands have leveraged the power of influencer marketing to do this:

Jess from A Million Moments shares how she uses Freschetta® Brick Oven pizza to complete her fall glamping experience.

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Shelbey from Love, Shelbey shares her date night essentials during the fall.

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Kristie from Blushing Basics shows off her fall style with help from Sears!

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Courtney from Pizzazzerie shows us creative place settings for your fall party guests. How cute are those favors?!

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This fall, don’t miss out on the opportunity to leverage the themes of the season that consumers already love in your marketing plan. Influencer marketing, time and time again, proves to be the best way to authentically connect with your consumers and get your product into their homes.

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