While you’re busy getting ready to deck the halls and trim the tree this holiday season, you might not always have time for a full blown blog post to share your content. On the flip side, consumers probably won’t have enough time to sit down and dedicate time to digesting content either. Thankfully, there are others way to market your brand or company using different channels that will still reach your audience in a thoughtful and content-driven manner.
New to Instagram this summer, Instagram Stories are a great way to show a behind-the-scenes peek at what is going on with your company, product or brand. Are you launching a new product for Black Friday? Making a big announcement after the new year? Give your followers teasers or the inside scoop via this video feature on Instagram.
Is there something exciting going on within your brand that you can’t wait to share? Set up a Twitter chat to spread the word, get feedback, answer questions and more. Twitter chats allow brands and companies to interface with their audience directly on an up-to-the-minute basis. The holidays would be a great time to offer incentives for Twitter chat participants, such as a discount code or gift cards.
Are you brave enough to take your company or brand live? Utilize this updated Facebook feature for someone from your company or brand to share exciting information off-the-cuff, make a big announcement or use it like a live press conference. A great bonus of Facebook Live is that unlike Snapchat or Instagram Stories, it stays live on your feed and allows viewers to participate by asking questions, liking, loving, etc. that the presenter can see.
Not quite ready to go live? That’s okay! YouTube provides a fantastic platform for producing high-quality videos that can be edited prior to uploading. This would be a great way to share a fun new holiday recipe that features your product, an exciting holiday wrapping hack for gussying up your product, holiday travel packing tips and more. Video producers are able to make the video as long or short as necessary, can add festive music and more.
Do you have a product or idea that isn’t best displayed through the internet? Set up a live demonstration so you can really showcase how awesome it is within your local community. Don’t have a product? Ask to set up a booth with informational fliers, worksheets, questionnaires, etc. to let everyone know who you are, what you’re doing, and how it will help them.
The holiday season is the perfect time to think outside the blog post, sharing content in different formats that are easy for your target audience not only to consume, but to share. And remember, influencers can provide holiday content outside of the blog post, too. Combine influencer marketing with creative content and you’ve got a solid holiday campaign ready to go!
About the Author: Kait Hanson is a Hawaii-based writer who focuses on food, travel and lifestyle topics. She is a bar columnist for Metro Honolulu and contributing writer for Huffington Post, Buzzfeed, People Magazine and more. When she’s not writing, she can be found trying a new restaurant with her husband or playing with her two chocolate Labs, Judy and Bill, at the beach.