The Brand Mascots of Summer

September 2, 2016

Colleen Vaughan

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The dog days of summer are just about over, but there’s still time to look back at the things that truly remind us of summertime. When you think of summer, what brand mascots come to mind? This is the question that Heather Taylor of Advertising Week asked marketing execs in her recent article.

When Holly Pavlika, Collective Bias’ SVP of Marketing and Content, was asked, she went with that beloved 27-foot long hot dog car. “A hot dog car appeals to all ages, especially since everyone grew up eating Oscar Mayer hot dogs. Whether or not you still do, it plays on your nostalgia.”

Can’t you just hear the classic theme in your head now? “Oh, I wish I were an Oscar Mayer Wiener. That is what I truly want to be…” The Wienermobile was originally created by Oscar’s nephew, Carl Mayer. The hot dog on wheels has been hitting the roads of America since 1936! Follow the mobile meat machine on Twitter for more fun.

To see what brand mascots truly define summertime, head over to Advertising Week.

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