The Path to Purchase Institute recently announced the first class of Women of Excellence, which recognizes “132 brand marketing, retail and agency/solution provider professionals for their involvement in influencing shoppers along the path to purchase” Collective Bias’ SVP of Marketing and Content, Holly Pavlika, has joined these ranks.
These women were selected by editors of Shopper Marketing magazine as well as senior staff of the Path to Purchase Institute. Criteria was based on “a passion for marketing shoppers, an ability to inspire those around them and contributions to the advancement of shopper-centric thinking.”
Other companies represented in the first class include Albertsons, Coty, Del Monte Foods, J.M. Smucker, Mondelez, Nestle USA and many more.
For more information, view the P2PI press release in the Houston Chronicle.