Networks Look for Communication and Positive Attitude When Working with Influencers

September 5, 2016

Kirsten Thompson

Sr. Content Creator
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This article by Ali Kirby & Kim Janocko of Collective Bias, originally appeared on iBlog Magazine.

Collective Bias has run over 500+ campaigns for brands and retailers generating over two billion impressions in 2015 alone. Our influencers monthly blog reach is 80mm+, monthly social reach is 120mm+ and their content receives 1mm+ engagements per month.

There are many influencers in the space striving to find campaigns. This can make finding campaigns extremely competitive. There are a few key assets that make an influencer desirable for recruitment.

Blogging Consistency – we look for blogs that post weekly and/or 4 times per month for a minimum of the 3 month time period prior to the application date

Original Content – we look for blogs with mostly original content and storytelling (this excludes reviews, giveaways, etc)

Original Photographs – we look for blogs that feature mostly original photos, taken by the applicant. This excludes stock photos, text only graphics, etc.

Quality Photographs – we look for blogs with great quality, clear, very large photos (filling nearly the full width of the posting area)

Social Media Accounts – we look for blogs that have multiple social media accounts with sufficient following and interaction

Professional Blog Theme – we look for blogs with an organized and easily readable format.

WHERE CAN INFLUENCERS MOST IMPROVE?

Communication

When influencers run into issues or have questions while working on a program it is important to communicate with their company contact ASAP. Asking for advice (or venting) in a Facebook Group or other forum, waiting until the day before to reach out, or non-communication often results in misinformation, frustration and of course missed deadlines not only for the influencer but also for the company. It is always better to be removed from a program for issues that are beyond your control than it is to be removed because you dropped the ball and failed to communicate.

Proofreading

Influencers should never post content that has not been proofread. We recommend having a friend read it for you as well. Once your content is live we are reviewing it for program compliance and should not have to be editing for spelling and grammar issues.

#Influencers who follow these guidelines will have greater success working with brands. Click To Tweet

Compliance

It’s all in the detail and everything the influencers need to properly complete their assignment is included in their instructions. Even if you have been blogging forever or have done multiple campaigns for us, you should always read your instructions completely and carefully. Then, re-read them before you submit your content. When influencers submit content it should comply with all guardrails set by the client. Influencers should not be relying on our internal content review to bring missing information or errors to their attention.

Attitude

The best influencers not only have a passion for what they do, they also have an understanding of the difficulties that sometimes arise when working with brands. When we face program changes or difficulties we work hard to come up with balanced solutions that have minimal impact on the influencers and still meet the client needs. Sometimes the balance is not always ideal, but it is the nature of the business of working with brands. Being snarky when returning emails, ignoring emails, or venting online about your frustrations is not a good attitude to have if you want to continue working with our network.

WHERE CAN INFLUENCERS GET FEEDBACK ON THEIR PART OF THE CAMPAIGN?

Influencers are welcome to reach out to their campaign contacts or a member of the community team at any time for feedback.

Top 3 things Influencers Can Do to WOW a Brand

  • Show us how you are using a cool new platform or app to engage your audience and provide traction for the brand.
  • Come up with new and innovative ways for using the campaign products.
  • Do a little extra! Just because the brand didn’t ask for a recipe card in your post, add one anyway!

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Kirsten Thompson

Sr. Content Creator

Kirsten Thompson has been blogging since 2010, sharing her passion for home decor, organization, and crafts with her ever-growing audience. Her blog has become her business, Sweet Tea LLC. She educates bloggers on the power of email marketing & blog strategy through webinars, digital products and coaching.