Instagram has been creating quite the buzz around its latest new feature, Instagram Stories. A growing number of Instagram users, including brands, have already adopted this new Snapchat-like feature, allowing them to get in front of their audience in a more authentic, unprocessed way.
Instagram launched Stories on August 2, offering its users the ability to share their unique story through a slideshow of photos and/or videos that automatically disappear after 24 hours. As Instagram puts it, it’s “a new feature that lets you share all the moments of your day, not just the ones you want to keep on your profile”. It’s lighthearted and user-friendly; so, it’s no surprise that it has already captured the attention of a much wider age demographic.
The concept behind Instagram stories isn’t new for those who are already familiar with Snapchat. Dubbed as “Snapchat for adults”, Stories are a great way for brands to share their own story and leverage Instagram’s 500 million monthly active users, which includes 300 million daily actives (compared to Snapchat’s 150 million).
With Instagram stories, brands can post more photos and/or videos throughout the day, without overcrowding people’s feeds. New product sneak peaks, unique coupon codes, and behind-the-scenes snapshots are but a few examples of how brands can connect with their Instagram followers and create buzz and excitement around their products.
For more ideas to make Instagram work for your brand, click HERE.
Instagram shows no signs of slowing down. As of 2015, 90% of the Top 100 brands in the world have an Instagram account. By 2017, 70.7% of US companies with 100 employees or more is predicted to use Instagram for marketing (that’s a significant jump from 32.3% in 2015).
Looking ahead: With the addition of Stories, brands now have the opportunity to set themselves apart within the saturated Instagram landscape. It may be worth revisiting your current Social Media Marketing strategy to include Stories.
About JD Guevara – JD is a social media influencer, entrepreneur, adventurer, and road trip enthusiast. She blogs at altamontefamily.com, a family-focused lifestyle blog where she shares her creative pursuits–from food, crafts, DIY, and travel.