5 Ways Brands Can Connect with Consumers on Instagram

September 21, 2016

Kirsten Thompson

Sr. Content Creator
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Instagram has long been a visual marketplace for inspiration, recipes, fashion, and real life. With the recent update to the platform that now allows brands to add a contact button directly to their profile, brands should be working harder to draw in potential consumers and encourage those clicks.

These 10 brands are using Instagram to effectively connect with their target consumer in creative ways.

PROMOTE INFLUENCERS

homedepot

worldmarket

Home Depot & World Market share beautiful styled photos from social influencers who have partnered with them to promote their brand on their blogs. Instagram helps extend the reach of these blog posts, while showing Instagram users real life applications of these brands in other people’s homes and lives.

CONNECT THROUGH VIDEO

target

goldfishsmiles

Target and Goldfish use the power of 60 second videos to tell more of a story. The videos are fun & outside-the-box, highlighting products in unique ways, which creates interest.

IMPROVE CUSTOMER ENGAGEMENT THROUGH HASHTAGS

michaelsstores

Michaels craft stores encourages customers to share photos on their personal Instagram accounts using #SpottedatMichaels and #MadewithMichaels to increase customer engagement, while also promoting new products in the store and real life uses of their products.

erincondren

Erin Condren has built an entire community around their planners by encouraging the use of #WeLoveEC, and regrams photos that have been shared by loyal fans.

SHARE HELPFUL INFORMATION

simplegreensmoothies

whole30recipes

Simple Green Smoothies and Whole 30 Recipes share mouth-watering photos while giving consumers additional value by also sharing the entire recipe in the caption. Instagram users don’t have to take the additional step to click a link in the bio and search for a recipe, which makes these Instagram accounts very useful and memorable.

SHOWCASE A NON-SALESY PRODUCT PLACEMENT

starbucks

eosproducts

Starbuck’s and eos understand that Instagram is, first and foremost, a visual platform. Rather than simply sharing photos of their products and pitching a sale, they go the extra step to share stylized photos that are beautiful with or without their product in them, making them very eye-catching to consumers.

Bottom line: Instagram can be more than a visual platform for brands to display their products. By involving the community, whether that’s through influencers or creative hashtags, and sharing styled photos and fun videos, brands will feel less like commercial Instagram users pitching a sale, and more like Instagram accounts with whom consumers want to connect.

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Kirsten Thompson

Sr. Content Creator

Kirsten Thompson has been blogging since 2010, sharing her passion for home decor, organization, and crafts with her ever-growing audience. Her blog has become her business, Sweet Tea LLC. She educates bloggers on the power of email marketing & blog strategy through webinars, digital products and coaching.