As different types of live streaming become more readily available, it’s hard to determine what exactly might be beneficial about incorporating them into your marketing plan. How could live video possibly be good for my business or brand?
The reality is that live streaming is here to stay. As more platforms integrate video – Snapchat, Instagram and now, Facebook – the easier it is to see that it serves an integral part in communications.
First things first – what is Facebook Live? Facebook live is a real-time video streaming platform that allows users to communicate to their followers and community during live, recorded video. No pre-recording or fancy editing, here! Live, raw video that fits right into your newsfeed.
So how can it help your business, brand or blog?
Facebook Live allows users to interact with their audiences in real time. It shows you how many people are tuning in at any given time, allows you to answer questions from viewers as if they were in the room with you and makes both recorders and viewers feel as if they are in an intimate one-on-one setting.
Unlike Snapchat or Periscope, Facebook Live does not disappear after an allotted time. It stays put on your timeline, making it easy to reference or use at a later date and time.
Because Facebook Live is truly live recorded video with no editing, what you see is what you get. Mess ups might happen and mistakes may be made, but what your audience will get is complete transparency from your business or brand. The idea of edited perfection does not exist here!
We’ve all been there — scrolling through Facebook and the cooking demo video automatically plays and draws us in! Imagine if the video that automatically played was your brand throwing out a quick tip that relates directly to you or your business that others might find helpful? If you are nodding your head in furious agreement — Facebook Live is for you!
How many times have you been working on a project and wished your community could see the process instead of just the finished product? Facebook Live is a great way to utilize a “sneak peek” or “behind the scenes” approach to capturing your audience’s attention.
Whether you are a business, brand or blogger, utilizing live video is a must. What are you waiting for? Go “Live”!
About the Author: Kait Hanson is a Hawaii-based writer who focuses on food, travel and lifestyle topics. She is a bar columnist for Metro Honolulu and contributing writer for Huffington Post, Buzzfeed, People Magazine and more. When she’s not writing, she can be found trying a new restaurant with her husband or playing with her two chocolate Labs, Judy and Bill, at the beach.