Do you have a LinkedIn or Instagram? Then you have a personal brand. In today’s social media-obsessed world, your social accounts are very much a part of your overall persona and how others may perceive you. They are the new first impression. With recruiters and potential business partners now checking out your online presence more than ever, it’s crucial to devote time to establishing a credible and authentic voice and image.
Nicole Fallon Taylor recently wrote an article on Business News Daily offering five important personal branding tips for women in business. One piece of advice states “Get involved in your community.” As the Co-founder of Collective Bias, Amy Callahan offered her expertise in the article:
“Involvement can also mean talking to other women in your industry and asking them for professional advice. […] Business today operates at light speed, so having connections is a huge asset. I find people, and women in particular, are happy to share knowledge as long as it’s not proprietary information. So not only does your personal brand benefit your organization, but the relationships your brand allows you to build can become critical when looking for that next opportunity.”
To learn the other four tips to hone your personal brand in business, head over to Business News Daily.