SoFabU on the Road Helps Influencers Up Their Pinterest Game

Kirsten Thompson

Sr. Content Creator
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There is no denying the marketing potential of Pinterest, a major social networking tool combined with a powerful search engine. According to an article by VPDM, Pinterest is the second largest search engine not owned by Google, with of course Google and YouTube being at the top of the list.

Unlocking the power of Pinterest is something that influencers are constantly trying to do, and at SoFabU on the Road in Chicago, speaker & blogger Becca Ludlum will help influencers do just that. Her session, “Pinterest Analytics Unleashed”, will walk influencers through the steps of optimizing their account by looking at board names and descriptions, cover images, username, bio, and photo. Influencers will also learn more about Rich Pins, creating a pinning strategy, and how to find what their followers actually want to see.

This will benefit brands working with influencers who have strong Pinterest strategies in many ways.

  • Influencers will represent your brand well by pinning high quality images with descriptive and keyword-packed captions.
  • Rich pins will allow potential consumers to get more detail about a sponsored post, encouraging click-throughs.
  • Pinterest’s new Smart Feed will help influencers who create great content appear in front of more Pinterest users, which can also potentially increase click-throughs to sponsored posts.
  • Influencers who utilize a Pinterest strategy will help ensure your brand’s message in an influencer campaign gets pinned to more boards over a longer period of time, extending your brand’s message long after the initial push.

SoFabU on the Road is coming to Chicago on Saturday, July 9, 2016. For details and tickets, and more information about future dates and cities, be sure to visit SoFabU on the Road online, and on Facebook, Twitter, and Instagram.


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Kirsten Thompson

Sr. Content Creator

Kirsten Thompson has been blogging since 2010, sharing her passion for home decor, organization, and crafts with her ever-growing audience. Her blog has become her business, Sweet Tea LLC. She educates bloggers on the power of email marketing & blog strategy through webinars, digital products and coaching.