The What and Why of Shopper Social Media

Colleen Vaughan

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This is part two in a blog series for the How to Leverage Social Shoppers to Tell Stories That Matter Whitepaper.

According to Co.Exist, 73 percent of people wouldn’t care if brands disappeared from their life. Are you surprised? Probably not. Brands that are constantly churning out content and promotions focused solely on themselves are failing to connect with consumers. This is one of the many reasons why consumer-driven marketing and media have become the norm. Consumers want value and relevant information from the messaging they choose to consume. This is how Shopper Social Media was born.

Shopper Social Media ties shopper marketing insights with the power of social media and influencers to create a very different media product. Today’s bloggers and influencers are today’s online tastemakers and trendsetters. They have turned personal social media channels into full-fledged businesses based on quality content and reach that rivals that of traditional, decades-old media companies. Shopper Social Media is the marriage of these influencers’ content creating and sharing abilities with specific shopper marketing insights. Simply put, these people are your most important growth engine.

Shopper Social Media works on the proven insight that moving shoppers from awareness to purchase calls for a mix of the right content on the right channel delivered to the right audience at the right time.

Brands need help to reach consumers in this new reality. That’s why Collective Bias has created a new Whitepaper, How to Leverage Social Shoppers to Tell Stories That Matter, to give brands the insights they need to thrive in today’s consumer-driven markets.

Click here to download for free!  

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