How Influencers Create Fireworks Around Independence Day

Blake Reynolds

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Independance Day, or, Fourth of July, celebrates the adoption of the Declaration of Independence on July 4, 1776. With over 318 million people who call America ‘home’, you better believe it’s a day of celebration.

For most people, the Fourth of July is a time to enjoy warmer weather with family and friends, fill up on hotdogs and backyard bbq recipes, and enjoy the sparkle and wonder that comes with a fireworks show. It’s about celebration, family, and that warm, fuzzy feeling we get when we know we’re home.

With summer months in full swing, consumers are ready and willing to shell out some money to celebrate this patriotic holiday. On average, Americans will spend about $300 per person on food, decoration, etc. And get this: shoppers will spend over $600 million on Fourth of July fireworks alone! Check out this infographic by oBizMedia about consumer spending for this nation-wide holiday:

Now that you know consumers are ready and willing to shell out the big bucks for their Independance Day festivities, ask yourselves: How can your company reach and influence these consumers to choose your brand? The answer: By partnering with real people who each have their own sphere of influence and can promote your product in new, creative ways. Studies have shown that 92% of people trust recommendations from individuals (even if they don’t know them) over brands. That’s why our community of influencers is so successful in bridging the gap between brand and consumer: they are trusted. See for yourself:

Andrea from theSaltyCanary.com shares her 3 favorite hot dog ideas for outdoor entertaining!

We love how PlayPartyPlan.com decorated for their Independance Day celebration!

Lauren from thelaurenelizabeth.com shows how she uses Sears to style her favorite Independance Day party-wear.

How fun are these festive printables by DesignEatRepeat?!

It’s pretty easy to rally behind our home sweet home, but the real challenge is connecting to consumers in a real, meaningful way that benefits both your target audience and your brand. This Fourth of July, rally our influencer troops, and see the difference they make in your marketing strategy.





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