Is Your Brand Telling Stories that Matter?

Colleen Vaughan

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There are millions, even billions, of brands out there, each vying for the attention of consumers. Today’s consumers are well equipped with tools and platforms to help inform and influence their choices of which brands deserve their attention (and dollars). In fact, 89 percent of consumers use search engines to make purchase decisions. The rise of social media has flipped the world on its head as brands are striving to make sense of all the different avenues to reach consumers through. With the level of competition out there and the amount of messaging being churned out, how can brands cut through the clutter to reach the audiences that matter most to them?

Collective Bias has set out to answer this question for brands of all categories in their new Whitepaper, How to Leverage Social Shoppers to Tell Stories That Matter. With 92 percent of people turning to people they know for referrals above any other source, the stories that matter are the ones being told by everyday people with a passion for sharing their experiences and expertise online (aka social influencers!).

This comprehensive marketing asset will take you through the growth of social commerce and influencer marketing to highlight how to solve your most common marketing problems and truly create an impact with consumers.

Want to know how to keep your sponsored content authentic? There’s a chapter on that.

Want to know how to amplify new product launches, avoid delisting threats and inspire new usage occasions for your products? There’s a chapter on that.

Want to know what questions you should be asking when considering hiring an influencer marketing firm? There’s a chapter on that.

So…what are you waiting for? Click here to download this (free!) Whitepaper now. And, don’t forget to check back on the CB blog each week for in-depth overviews of each chapter!





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