Let’s start by defining what an influencer is exactly.. An influencer has a loud voice, substantial reach and a significant network; including followers, readers, or viewers. An influencer has the ability to sway opinions of a specific audience by association.
Knowing what an influencer is and what benefits an influencer and brand relationship can reap is only the beginning. Knowing why you should work with an influencer to get the most out of that relationship is the next step.
Did you know that customers are more likely to trust the opinion of their peers than the brand itself? Partnering with an influencer to communicate your brand message has success written all over it. One of the great things about influencers is their transparency and genuineness, as they will only promote products that they love or believe in. For brands, this means they will only be working with influencers who support the brand’s vision.
Influencers are the kings and queens of content creation, creating piece after piece of high-quality, engaging content. They also have this ability to think outside the box and shake things up. Give them a general brief of the campaign and your goals, and then give them creative control to put the content together. The results will blow your mind.
Nine in 10 people make a purchase after reading about a product or service on a blog. Influencers aren’t called influencers for nothing.
Influencers build relationships between their followers and the brand. Without that mutual connection, it may be a lot harder for brands to build that relationship on their own.
When you work with an influencer who has a solid grasp of who their audience is, you can understand who your collaboration will reach. The influencer will have a great insight into their followers and how to best engage with them.
Influencers are the link between a brand and its market awareness, it’s that simple. While influencers do generate leads and sales as well, the brand awareness they build is unrivaled in traditional PR strategies. They drive traffic to the brand’s website, online store and social media channels. From the moment a reader sees a product on an influencers page they are thinking about it and how it can be incorporated into their life.
Just as influencers drive traffic to the brand’s website, online store and social media channels, they also improve the brand’s SEO and backlink profile. While social shares are not directly linked to Google’s ranking algorithm, blog links pointing to the brand’s website are extremely beneficial. Always include a request to tag the brand in all influencer collaborations so that the brand’s social media platforms receive some love as a result of the campaign. It might happen slowly, but it’s certainly worth it.
Wanda Lopez is a mom of two girly girls, wife to an amazing man and also mamma of her fur Yorkie girl. When she is not enjoying the outdoors or traveling on road trips with her lovely family you can find her in the kitchen making memories with her family and friends. Her creations can be found on her blog, My Sweet Zepol.