This post also appeared on the LinkedIn page of Collective Bias CEO, Bill Sussman.
As a consumer in this day and age, it’s more difficult to find trustworthy information to help with purchase decisions. Don’t get me wrong – it’s available, but just overwhelming to navigate. At Collective Bias, we wanted to understand how consumers’ in-store purchase decisions are influenced with the proliferation of online content. So we surveyed nearly 14,000 U.S. consumers, and the results are in:
With nearly 60 percent of consumers considering a social or blog post while shopping in-store, it’s critical for marketers to ramp up their influencer content marketing efforts. To win the race in your category, focus on using non-celebrity influencers on Facebook, YouTube and blogs to influence your shoppers, especially with millennials and males.
Check out our latest white paper on How to Leverage Social Shoppers to Tell the Stories that Matter to start influencing consumers to go in store to purchase your product.